SINGAPORE, September 25, 2024 – Adjust, a globally recognized measurement and analytics powerhouse, has officially launched its latest innovation, TrueLink – a multi-platform deep linking solution designed to create seamless and personalized in-app journeys for mobile app marketers. The launch, extending across India, Southeast Asia (INSEA), and other major markets worldwide, aims to redefine the way marketers drive engagement, boost conversion rates, and ultimately maximize ROI by delivering branded linking experiences across diverse platforms.
Katie Madding, Chief Product Officer at Adjust, encapsulates the purpose behind TrueLink’s development: “Modern marketers know they need a deep linking solution to maximize user engagement, but what we heard from our customers is how tedious and time-consuming it is having to create different links for different platforms. TrueLink enables marketers to quickly and easily create one multi-platform, customizable link to deliver seamless, trustworthy user experiences.”
Streamlining User Journeys with TrueLink’s Deep Linking Technology
TrueLink represents the first of Adjust’s solutions under the Engage pillar, crafted to empower marketers with a powerful tool for guiding users through in-app navigation effortlessly. By integrating TrueLink, marketers can establish consistent, branded, and adaptable links that transcend the limitations of various platforms and campaign types, including social media, SMS, messengers, web, and even QR codes.
App marketers can leverage TrueLink to:
- Optimize User Journeys: Create short, branded deep links that navigate users to specific in-app content without hassle, enhancing engagement and conversion rates.
- Enhance Brand Visibility: Maintain brand consistency through personalized links optimized for various campaigns such as influencer marketing, referrals, and product promotions.
- Expand Reach Efficiently: Utilize one multi-platform deep link across diverse environments, reducing the time and effort typically required to create individual links.
Unveiling TrueLink’s Key Features and Benefits
TrueLink stands out with a range of features that streamline the deep linking process:
- Single Multi-Platform Deep Link: Use a single link across different platforms and campaign types, saving marketers valuable time and eliminating the tedious task of generating multiple links for different environments.
- Customizable Link Creation Options: Create deep links via the Adjust UI or a dedicated deep link API. Marketers can generate these links in bulk or individually, accommodating the needs of campaigns such as influencer collaborations, referrals, and product promotions.
- Integrated Marketing Solutions: TrueLink integrates engagement, measurement, and analytics solutions within a unified platform, reducing the need for multiple marketing tools.
About Adjust
Adjust, part of the AppLovin (NASDAQ: APP) family, is a leading measurement and analytics company serving marketers globally in optimizing and scaling their app marketing efforts. Whether catering to digital-native brands or brick-and-mortar businesses launching their first app, Adjust provides insightful analytics and tools that empower marketers to achieve measurable results across platforms from mobile to connected TV (CTV) and more.
To explore how TrueLink can elevate your mobile marketing strategies, click here.
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