The US, Canada, and Latin American markets are all part of Cartelux’s expansion into the American continent. Cartelux is an ad-tech provider for the automotive sector. With this move, the company strengthens its current value proposition and gains access to the second-largest auto market in the world. For further expansion of Cartelux, with more than 18,000 new car dealerships in the US alone.
The global automotive lead Matthew Tickell has more than 15 years of experience in the management of automotive dealerships and automotive software providers. Specifically CRM, marketing, and data solutions, will be in charge of the American operations. The most recent position held by Tickell was that of director of sales and equity partner with e-GoodManners. An Asia Pacific provider of automotive software that specialises in CRM and marketing for both dealers and OEMs.
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Tickell declared “I’m thrilled to be in charge of Cartelux’s expansion into the US, Canada, and Latin America. I’ve always been passionate about creating and implementing software solutions. That help OEMs manage their networks, grow their brands, and enhance customer experiences.” I am confident that the Cartelux solution will be well-accepted as the ideal platform for centralising dealer marketing programmes across sales, finance, and aftersales. Because I am aware of the US mentality of “Think Big, Think Forward.”” Cartelux’s founder and CEO, Joshua Williams, stated: “We are excited to welcome Matthew to our team as we enter the second-largest automotive market in the world with our US engagement.
Cartelux will start developing the US and Canadian markets on the West Coast. The company will add the LATAM market, In the second half of this year. Following North America and Canada, to complete their global reach.
