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Reading: Ab Machegi Khalbali: JioCinema’s Musical Drama Sets the Stage for an Epic Showdown in the Indian Music Industry
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Marketing In Asia > Blog > Marketing > Campaign > Ab Machegi Khalbali: JioCinema’s Musical Drama Sets the Stage for an Epic Showdown in the Indian Music Industry
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Ab Machegi Khalbali: JioCinema’s Musical Drama Sets the Stage for an Epic Showdown in the Indian Music Industry

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Last updated: 2024/09/02 at 2:52 PM
Hiren Lakadiwala
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6 Min Read
Ab Machegi Khalbali: JioCinema's Musical Drama Sets the Stage for an Epic Showdown in the Indian Music Industry
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National, 2nd September 2024: JioCinema Premium has unveiled the electrifying trailer for its upcoming original series, “Khalbali Records.” Set to premiere on September 12th, this highly anticipated musical drama delves into the evolving dynamics between indie and commercial music, while centering on a complex father-son rivalry that promises to keep audiences on the edge of their seats.

An Unmatched Ensemble Cast

The series boasts an impressive lineup of actors, including the versatile Ram Kapoor, the dynamic Skand Thakur, and the talented Saloni Batra and Salonie Patel. Adding to the excitement is the presence of acclaimed Punjabi rapper Prabh Deep, making his acting debut, alongside notable appearances from industry stalwarts like EPR and Kumar Varun. Each actor brings depth and intensity to their roles, ensuring a captivating viewing experience.

A Musical Journey Like No Other

“Khalbali Records” isn’t just a series; it’s an immersive musical journey. Directed by the visionary Devanshu Singh, the show places music at its very heart, with soul-stirring soundtracks crafted by the renowned composer Amit Trivedi. The series also features unique indie hip-hop tracks by Azadi Records, further enhancing its appeal to music lovers.

A Story of Passion, Struggle, and Redemption

At the core of “Khalbali Records” is the story of Raghav, a gifted music producer working at his father’s prestigious label, Galaxy Records. After a life-altering event, Raghav becomes increasingly disillusioned with the label’s commercial approach and its lack of genuine support for artists. In a bold move, he leaves Galaxy Records to establish his own label, one that truly values artistic integrity. However, Raghav’s journey is anything but smooth. He faces intense challenges, including fierce competition from his father, who is determined to maintain his control over the music industry.

Also Read: Revolutionizing Digital Marketing with AI: An Exclusive Interview with Gurlin Singh Lamba, Co-founder & CTO of Vertis

Ram Kapoor on His Role and the Series

Reflecting on his role, Ram Kapoor shared, “Khalbali Records offers a fresh perspective on the music industry, highlighting the power struggle between indie artists and commercial labels, and capturing the essence of the rising indie wave! As a self-confessed music lover, I immensely enjoyed being a part of a series where music isn’t simply an add-on, but infact a central character taking the narrative forward. I was instantly drawn to the complex father-son relationship of my character, which allowed me to explore multiple layers of emotion and portray a figure who is ambitious, successful, and deeply flawed.”

A Soundtrack That Resonates with Emotion

Amit Trivedi, the genius behind the show’s music, expressed his enthusiasm, saying, “Khalbali Records is not just a series; it’s a musical journey with each note carefully chosen to reflect the myriads of emotions captured in the narrative. It’s not often that we find a show that places music at the very heart of its storytelling. It inspired me to create a soundtrack in collaboration with Azadi Records that reflects the intensity of the emotions experienced by the protagonists. It took us weeks to ensure that each note and melody was the best we could do and matched the emotions in the script.”

Prabh Deep’s Acting Debut

Prabh Deep, a leading figure in the Indian rap scene, is stepping into the world of acting with “Khalbali Records.” Sharing his excitement, he remarked, “I was deeply impressed by the script and storyline. As an artist, I immediately resonated with the show’s portrayal of the industry’s upheaval, with emerging genres and formats challenging traditional norms. I’m thrilled to be part of a series that puts quality music at its heart, though I’m a bit nervous about the audience’s reaction—it reminds me of the excitement I felt when I released my first song, a moment I cherish deeply.”

Don’t miss out on this musical extravaganza. Tune in to JioCinema Premium on September 12th to witness the intense musical face-off in “Khalbali Records.”

About JioCinema

JioCinema stands at the forefront of sports and premium entertainment as India’s most preferred digital streaming platform. On sports, JioCinema is home to India’s biggest live sporting event ‘The Indian Premiere League’, and global sporting IPs like FIFA, The 2024 Summer Olympics, LaLiga, amongst others. Redefining the narrative of premium entertainment for every Indian is JioCinema’s subscription offering, ‘JioCinema Premium’. Starting at a market-defining price of Rs.29/month, JioCinema Premium delivers up to 4K quality and off-line viewing options. JioCinema Premium offers members exclusive access to diverse offerings of Top International Content in Local Languages, Wholesome Kids & Family entertainment, Anime, Genre-defining Originals, Blockbuster Movies, Before-TV Premieres, and Live Channels, on any device, including Connected TVs. JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Hiren Lakadiwala September 2, 2024 September 2, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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