Aampe, Singapore HQ Personalised Messaging SaaS Startup Uses Machine Learning To Stop Spray & Pray Messaging

The future of customer engagement is continuous and personalised – an ongoing conversation rather than a series of blunt ‘blasts’. Personalised content and messaging engages customers and drives business growth. Aampe’s technology allows communication to adapt and keep up with fast-changing consumer behaviour by dynamically personalising message content, timing, and channels, based on experimentally generated customer insights. Aampe uses learnings from every message to further personalise the next stages of the conversation.

Aampe, a Singapore-headquartered Machine Learning-driven personalised messaging software company founded in July 2020, helps businesses innovate and optimise how they communicate with their customers. Aampe’s product helps companies tailor messaging content, timing and channels based on customer insights to create personalised conversations over time to drive customer retention and growth.

COVID-19 has changed consumer habits permanently. With as many as 40 million new digital users in Southeast Asia last year, digital and omnichannel adoption is set to continue – and this means that businesses have to quickly adapt to keep up with consumers’ fast-changing needs. 

Aampe acts as an automated testing tool that allows messaging to be personalised for the individual customer, driving better retention. Aampe plugs into messaging tools that companies already use, allowing product managers, data scientists, and growth marketers to keep using their existing stack. It leverages machine (reinforcement) learning to personalise message content and timing for each individual, given everything you know about them. This results in messages that have an indelible impact on customer retention without the need for manually-driven A/B tests or ‘best-guess’ campaign blasts.

Aampe was founded in July 2020 in Singapore by Paul Meinshausen, Sami Abboud and Schaun Wheeler, who have worked together across multiple companies and several industries. Aampe also has a female co-founder, currently in stealth.

Paul was the co-founder of the FinTech company PaySense, which was acquired by PayU in 2019. Sami is a software developer and data scientist who earned his PhD in Neuroscience from the Sorbonne in Paris, and Schaun is an experienced data science leader who co-developed an award-winning consumer graph product at top US marketing and AdTech company, Valassis.