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Marketing In Asia > Blog > Marketing > Advertising > Jeevansathi.com’s Musical Tribute to Love with Neeti Mohan
AdvertisingBrandingCampaignMarketing

Jeevansathi.com’s Musical Tribute to Love with Neeti Mohan

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Last updated: 2023/12/08 at 2:54 PM
Divya Dubey
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Neeti Mohan
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A Symphony of Love and Matrimony Jeevansathi.com, a leading name in Indian matrimonial services, has once again captured the essence of love and companionship in its latest campaign, #StringsOfLovebyJS. This initiative, graced by the melodious presence of Bollywood’s renowned singer Neeti Mohan, brings a fresh perspective to the narrative of modern love stories.

Neeti Mohan: A Musical Catalyst for Romance Neeti Mohan, celebrated for her soul-stirring tracks in Bollywood, played a pivotal role in this campaign. Her latest song ‘Shagnaa’ became the soundtrack for a surprise orchestrated for a Jeevansathi couple, Harshil and Chaitali. This musical intervention transformed their ordinary evening into a moment of enchantment and romance.

The Element of Surprise

The highlight of the campaign was the unexpected performance by Neeti Mohan, arranged in collaboration with Harshil to surprise Chaitali. This gesture, filled with genuine warmth and heartfelt emotions, created a memory that the couple will cherish for a lifetime.

Celebrating Love Stories

Himani Bahuguna, EVP & Head of Marketing at Jeevansathi.com, emphasized the campaign’s significance. “’Strings of Love’ is a tribute to the diverse love stories that have blossomed through our platform,” she said. The campaign aligns with Jeevansathi.com’s commitment to celebrating the unique journey of every couple towards finding their life partners.

Neeti Mohan’s Heartfelt Involvement Neeti Mohan shared her joy in being part of this campaign. “Love and music are intertwined beautifully. Being a part of Jeevansathi’s #StringsOfLovebyJS allowed me to contribute musically to a unique love story,” she remarked. Her involvement added a special touch to the couple’s journey, making the experience even more heartwarming.

A Glimpse into the Musical Celebration

The campaign’s magic will be shared on Neeti Mohan’s Instagram and YouTube channels, offering a sneak peek into the musical celebration of love. This initiative by Jeevansathi.com continues to redefine the matrimonial experience, shining a light on the joyous stories of couples united through their platform.

Jeevansathi.com’s #StringsOfLovebyJS campaign, in collaboration with Neeti Mohan, is a beautiful blend of music and romance, celebrating love in its most melodious form. It’s a testament to the power of music in elevating the matrimonial journey, making it a memorable experience for couples.

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TAGGED: #StringsOfLovebyJS, Asian Pacific Market, Bollywood Music, Indian Matrimony, Jeevansathi.com, Love and Music, Matrimonial Branding, Matrimony Experience, Modern Love Stories, Neeti Mohan, Romantic Rendezvous, Romantic Surprises

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    DivyaDubey December 8, 2023 November 29, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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