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Marketing In Asia > Blog > Press Release > Working Together For a Greener Furniture Market: CUURA Space Collaborates with Online Barter Platform, Barnything, in A Bid to Green Up the Furniture Industry
Press Release

Working Together For a Greener Furniture Market: CUURA Space Collaborates with Online Barter Platform, Barnything, in A Bid to Green Up the Furniture Industry

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Last updated: 2023/11/28 at 8:20 PM
Elliot & Co
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CUURA Space, Malaysia’s premier online furniture retailer, looks to make furniture upgrading easier and more sustainable for customers with their collaboration with Barnything, an online platform for bartering or selling second-hand items. 

With this collaboration, the exclusively online Malaysian furniture industry trend-setter is looking to address the ever-present issues for new furniture buyers “What to do with the old furniture” and “How do I dispose of it”. 

Figure (1): Duncan 3 Seater Sofa

Specifically, the collaboration will reward customers with a promo code for an RM200 discount on CUURA Space purchases when they offload their old furniture or items through Barnything. To help the process along, CUURA Space will also offer free pick-ups of the old furniture upon delivering the new purchases. 

“CUURA Space was created with the modern customer in mind, streamlining and innovating our processes to cater to the evolving needs of customers. As we work towards becoming an eco-conscious furniture company, this new collaboration with Barnything incorporates convenience, sustainability and circular economy principles into one joint initiative is the next step in our journey,” shared Benny Lim, Founder and Chief Executive Office of CUURA Space.  “Our collaboration marks the start of a whole new ecosystem within the furniture industry, one where sustainability is prioritised from end to end.”

Also Read: Paytm’s Rural Revolution: 10,000 Digital Devices Transform Indian Villages

To participate, customers begin by uploading their second-hand furniture to the Barnything  (https://barnything.com.my/) website, where it will eventually either be sold or bartered off to someone in need of it. Then with the promo code in hand, head over to CUURA Space (https://cuura.space/) to purchase some of the beautifully designed furniture pieces. Once purchased, CUURA Space will handle both the delivery of the new furniture and the free pick-up of the old. A simple, three-step process to make furniture purchasing and disposal more convenient. 

Low Shar Wynne, Founder of Barnything adds “It all boils down to responsible resource management. Ensuring that old items find new homes and continue to serve a purpose – helping people and the environment all at once. This is what we strive to inculcate and we are proud to be collaborating with CUURA Space to extend this philosophy further and to new audiences. By rewarding the sustainable practice and breaking down the barriers to disposing of old furniture, we truly believe that this collaboration will make a substantial difference.”

Barnything is Malaysia’s first-ever online barter-centric platform, Barnything’s main aim is to make acquiring second-hand items, or downsizing, as convenient as possible, while encouraging a more sustainable approach in disposing of pre-loved items — something particularly useful for larger furniture pieces, such as bed frames, sofas, wardrobes, etc. This also comes at a time of rising concerns on the subject of limited landfill space, and rising disposal costs for waste management locally. 

Figure (2): Elsa 3-Seater L-Shape Sofa(R)

As a trendsetter in the online furniture industry, CUURA Space offers unique Nordic-inspired furniture, operating exclusively online and directly to customers — to offer the most competitive prices by eliminating the on-ground and middle-men expenses. Instead, customers can browse their extensive catalogue online and purchase directly from the convenience of their smart devices. For those looking to get a touch and feel of the furniture items, CUURA Space collaborates with venues and other brands for limited-time showcases of products in and around Kuala Lumpur. CUURA Space also has a 30-day return policy that will help customers try their new furniture pieces in the comfort of their own homes, as well as free installation and delivery services. 

To explore CUURA Space and browse its entire catalogue visit https://CUURA.space/, to learn more about the new collaboration with Barnything visit https://barnything.com.my/.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Elliot & Co November 28, 2023 November 28, 2023
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