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Marketing In Asia > Blog > Business > News > Tata Communications to Revamp Singapore Airlines’ Digital Tools
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Tata Communications to Revamp Singapore Airlines’ Digital Tools

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Last updated: 2023/11/08 at 4:28 PM
Gaurav Mishra
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Tata Communications to Revamp Singapore Airlines (1)
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In a landmark partnership, Tata Communications, a global digital ecosystem enabler, has joined forces with Singapore Airlines (SIA) to herald a new era of digital proficiency within the aviation space. Announced on November 7, this collaboration is set to redefine the standards of communication and collaborative tools across the industry.

Elevating Airline Operations

The multi-year agreement underlines a commitment to boosting user experience and streamlining employee productivity. Leveraging the Tata Communications Global Rapide platform, SIA is poised to offer heightened connectivity and collaboration, enabling users to engage effortlessly regardless of their location.

Customer Experience Redefined

Key to this initiative is the integration of intelligent customer call routing across SIA’s global customer service centres. This strategic move aims to provide an unparalleled customer service experience, establishing a new benchmark for seamless customer interactions in the airline sector.

Also Read: Stepping into the Future: Crimtan’s Vision for the Next Era of Footfall Measurement

Cutting-Edge Data Exchange

Moreover, the partnership’s prowess is showcased by Tata Communications MOVE, which ensures the rapid and secure transmission of critical flight and passenger information to pilot and crew tablets. This digital strategy not only forecasts considerable cost reductions but also promises faster flight turnaround and improved punctuality, aligning with the growing demand for efficiency in the Asia-Pacific aviation markets.

A Synergistic Relationship

Amitabh Sarkar, Vice President and Head of Asia Pacific and Japan Enterprise at Tata Communications, remarked on the deep-rooted alliance with SIA, expressing pride and privilege in supporting the airline’s journey towards unprecedented levels of customer satisfaction.

Over half a decade, Tata Communications and Singapore Airlines have cultivated a strong alliance. This new venture marks a continuation of their combined effort to deploy intelligent and intuitive digital solutions, indicating a significant move towards enhancing the broader digital landscape in the Asia-Pacific region.

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TAGGED: Asia Pacific, aviation technology, customer experience, digital transformation, Employee Productivity, Flight Data Management, Secure Data Exchange, singapore airlines, Tata Communications

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    Gaurav Mishra November 8, 2023 November 8, 2023
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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