Think HQ’s Strategic Move in the Creative Realm
In a strategic move to fortify its creative prowess, Think HQ, the renowned positive change agency, has announced the hiring of two industry stalwarts: Rob Barnett and Max Bengtsson. This duo, celebrated for their creative genius, joins the agency’s senior ranks, promising to bring a fresh wave of innovation and expertise.
Rob Barnett: The Creative Maestro
Rob Barnett steps into the role of Executive Creative Director at Think HQ. Before this appointment, Barnett showcased his creative brilliance at Xero, collaborating with Bengtsson to amplify the brand’s leadership in its category. His illustrious career includes stints at global agencies like Leo Burnett, BWM Dentsu, JWT, M&C Saatchi, and Isobar (now known as Dentsu Creative). With a rich background in integrated brand communications, design, activations, and innovations, Barnett is poised to steer Think HQ’s Campaign and Design teams to new heights.
Max Bengtsson: The Wordsmith Wizard
Max Bengtsson, the new Senior Copywriter at Think HQ, is no stranger to the world of creative advertising. Having previously worked at Clemenger BBDO and Isobar (now Dentsu Creative), Bengtsson has been the brain behind successful campaigns such as NAB – Mini Legends and Okinawa – Life, by Okinawa. His forward-thinking approach and passion for the craft are anticipated to elevate Think HQ’s creative narratives.
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Jen Sharpe, Think HQ’s Founder and Managing Director, expressed her enthusiasm, stating, “I’m thrilled to have Rob and Max on board. Creatives of their caliber can be hard to find, and it’s testament to Think HQ’s growth, success and philosophy that we can attract talent like them.”
She further elaborated on Barnett’s role, “Rob will lead the Campaign and Design teams as Executive Creative Director, working with Chief Creative Officer Andy Lima to build on Think HQ’s creative capabilities and culture.” On Bengtsson, Sharpe remarked, “Max’s passion for people, initiative, being forward-thinking and his love for the craft will see him lift both colleagues and creativity across the Think HQ Group.”
The Creatives Speak
Rob Barnett shared his excitement, saying, “I’ve always been drawn to cause-based clients throughout my career, so I’m thrilled to be part of a growing agency where values and purpose aren’t just buzzwords – they’re our compass. After working client side, I have a new appreciation and understanding of the challenges marketers face, as well as the insights and strategies required to have a measurable impact on their brand.”
Max Bengtsson echoed the sentiment, “There’s an overwhelming sense of elation being a part of the Think HQ group – almost like a breath of fresh North-West Tasmanian air. Their vision has stayed true since day dot and I’m stoked to have the opportunity to contribute and push the work creatively with the rest of the wonderful and intelligent crew here.”
Think HQ’s 2023 Success Streak
The Melbourne-based Think HQ continues its triumphant journey in 2023. With its recent expansion to Sydney, the agency has made several senior appointments, including Thom Landers, Fiona Nixon, and Taryn Marks. Furthermore, the agency has secured significant client wins, including partnerships with hybrid/EV battery pioneer Infinitev and Watertrust Australia.
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