By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    7 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    7 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    7 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    6 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    6 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    6 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    6 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    1 year ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    1 year ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    1 year ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    12 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    12 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    12 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    1 year ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Asean countries
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    6 months ago
    Carine Chin
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    6 months ago
    April Tayson, Regional VP INSEAU at Adjust
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    6 months ago
    Latest News
    Exclusive Interview : Marketing In Asia with April Tayson
    2 months ago
    Exclusive Interview: Adeline Lim, CMO & Head of Commercial Excellence at Menarini Asia-Pacific, Shares Insights with Marketing in Asia
    2 months ago
    Exclusive Interview: Twilio’s Sam Richardson Talks Brand Communications with Marketing in Asia
    3 months ago
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    6 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    12 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    1 year ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    1 year ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    8 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    9 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    9 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    11 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: BRICS Expansion: China Leads, Tensions Simmer, and Asia-Pacific Eyes Membership
Share
Sign In
Notification Show More
Latest News
Eagle Eye
Eagle Eye Promotes APAC Executives as Regional Growth Accelerates
Press Release
Shirley Tay
Shirley Tay appointed CEO of Ogilvy Group, Singapore
Press Release
AARON AWARDS
The AARON Awards Launch: The First AI Creator Awards for Advertising
Press Release
VISA
Over 80% of Malaysian MSMEs Embrace Digitalisation: Visa Whitepaper Identifies Four Pathways to Accelerate Expansion
Open Category
NOT A CLUB
NOT A CLUB REWRITES THE RULES: MALAYSIA’S FIRST DON JULIO 1942 & ULTIMA RESERVA FLAGSHIP OPENS IN KL
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > BRICS Expansion: China Leads, Tensions Simmer, and Asia-Pacific Eyes Membership
News

BRICS Expansion: China Leads, Tensions Simmer, and Asia-Pacific Eyes Membership

profile
Last updated: 2023/08/23 at 8:45 PM
Dr. Surbhi Sharma
Share
5 Min Read
BRICS-Expansion-China-Leads-Tensions-Simmer-and-Asia-Pacific-Eyes-Membership
Image source: Reuters
SHARE

Highlights:

  • China emphasizes the importance of BRICS expansion amidst geopolitical challenges.
  • BRICS nations represent 25% of the global economy, showcasing significant global influence.
  • US sees no immediate threat from the expanding BRICS, while emphasizing strong ties with India, Brazil, and South Africa.
  • Disagreements highlighted between the West and BRICS concerning Russia’s involvement in Ukraine.
  • Over 40 nations, including several from the Asia-Pacific, have shown interest in joining the BRICS.

As the leaders of the BRICS nations convene for their annual summit, China is at the forefront, underscoring the potential and influence of this powerful alliance.

Comprising Brazil, Russia, India, China, and South Africa, the BRICS economies account for a significant 25% of the world’s total. Their current summit, held in South Africa, has caught global attention, especially with the amplified interest in nations wanting to join this influential bloc.

China’s President, Xi Jinping, conveyed through his Commerce Minister, Wang Wentao, a clear message: Expansion and inclusiveness, not confrontation, define the essence of BRICS. Xi emphasized that “hegemonism isn’t a part of China’s DNA,” positioning the summit as a conduit for peace, progress, and equitable international order. His words resonate with the underlying theme of the BRICS, striving to enhance their strategic partnership and championing an inclusive economic environment.

It’s clear: Beijing envisions an enlarged BRICS. With China being the dominant economy in this group, President Xi’s visit to South Africa is significant. It portrays China’s determination to drive BRICS’ outreach and expansion.

However, the global political canvas isn’t without its challenges. Jake Sullivan, the White House National Security Advisor, mentioned the US’s standpoint on BRICS, stating that Washington doesn’t view the bloc as a geopolitical contender. The US continues to nurture its relationships with Brazil, India, and South Africa while managing its ties with China and addressing Russia’s assertiveness.

The lingering global issues, such as the conflict in Ukraine, cast a shadow over the summit. BRICS members like South Africa, China, and India have refrained from condemning Russia’s actions, diverging from Western nations.

In a twist, Russian President Vladimir Putin, currently facing international scrutiny over the Ukrainian situation, voiced concerns via a pre-recorded message, pinpointing the sanctions’ adverse ripple effects on global trade.

The summit is a melting pot of world leaders. Indian Prime Minister Narendra Modi and Brazil’s President Luiz Inacio Lula da Silva are among the main attendees, accompanied by representatives from roughly 50 nations.

Also read: Avyan Global Bolsters Philippine Unit with Industry Veteran Hermie de Leon

A point of unity among BRICS countries is their collective aspiration for a more equitable global order. With the bloc housing both democracies and autocratic states, it offers a diverse viewpoint. Moreover, they’ve been bullish on promoting their development bank, positioning it as a viable alternative to traditional financial giants like the World Bank.

As the 15th BRICS summit revolves around the “BRICS and Africa” theme, it’s evident that Africa is becoming a crucial diplomatic frontier. Superpowers like the US, Russia, and China are actively pursuing influence in this rapidly emerging continent.

Founded initially as an alliance of four nations in 2009, BRICS soon welcomed South Africa into its fold the subsequent year. Interestingly, over 40 countries, especially from the ‘Global South’ and encompassing Asia-Pacific nations such as Indonesia, have expressed a desire to be part of this growing family.

South African President Ramaphosa encapsulated the sentiment of the summit, highlighting the increasing global stature and influence of the BRICS alliance. Given the events and deliberations, the Asia-Pacific region and the world at large will be watching closely, recognizing the monumental shifts in the global economic and political landscape.

You Might Also Like

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

Telum Media expands services to Middle East, opening UAE office

Malaysian golf-tech company Deemples officially launches in Thailand after USD 2 million funding round

Toyota Motor Asia Redefines Mobility with Next Era of Move Your World Brand Initiative, Driving Empowerment and Innovation Across Asia

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Asia-Pacific, BRICS, china, Economic growth, Emerging economies, Expansion, geopolitical tensions, global influence, membership, Russia, ukraine, US Dollar, world bank

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Surbhi Sharma August 23, 2023 August 23, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Surbhi Sharma
    Follow:
    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
    Previous Article Avyan Global Bolsters Philippine Unit with Industry Veteran Hermie de Leon
    Next Article Revolutionizing Urban Agriculture Malaysia's Agroz Unveils City-Center EduFarm Revolutionizing Urban Agriculture: Malaysia’s Agroz Unveils City-Center EduFarm
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Eagle Eye
    Eagle Eye Promotes APAC Executives as Regional Growth Accelerates
    Press Release 3 hours ago
    Shirley Tay
    Shirley Tay appointed CEO of Ogilvy Group, Singapore
    Press Release 4 hours ago
    AARON AWARDS
    The AARON Awards Launch: The First AI Creator Awards for Advertising
    Press Release 4 hours ago
    VISA
    Over 80% of Malaysian MSMEs Embrace Digitalisation: Visa Whitepaper Identifies Four Pathways to Accelerate Expansion
    Open Category 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    7 months ago
    employees brainstorming in office
    AnalysisBusinessOpinion

    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

    7 months ago
    Telum Media
    Press Release

    Telum Media expands services to Middle East, opening UAE office

    8 months ago
    Malaysian golf-tech company Deemples officially launches in Thailand after USD 2 million funding round
    Press Release

    Malaysian golf-tech company Deemples officially launches in Thailand after USD 2 million funding round

    8 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy