Luxury fashion brand Coach has marked a significant milestone. The brand has unveiled its circular craft sub-brand, Coachtopia, in Singapore. The location is the Coach Play Singapore Shophouse. The focus is on reducing raw material use.
The collection includes various items. Bags and accessories such as the Coachtopia Loop Quilted Tote, Ergo Bag, and Wavy Dinky are featured. These are not ordinary items. They’re made with recycled PET plastic and leftover leather scraps. These leftovers come from the production of Coach’s bag patterns.
Coach has a clear vision for Coachtopia. The brand shared this vision on its website. Coachtopia focuses on using recycled, repurposed, or renewable materials. The philosophy is about circular design. Waste becomes raw material in this approach.
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The statement from Coach further elaborates this philosophy. It says, “We have developed these principles to advance more quickly towards a circular ecosystem.” The goal is ambitious. Coach wants to eliminate new material creation and waste. How? By creating products from existing materials. The design aims for reuse and remaking over multiple lifespans.
Visitors to the Coach Play Shophouse are in for a treat. They’ll encounter the Coachtopia Cloud Canvas. This is an interactive art installation. Visitors’ movements transform into cloud-like art.
The whimsical branding of Coachtopia extends to dining as well. The in-house cafe, run by local cafe Brawn & Brains, has something special. It’s launched a cloud-themed dessert menu. Cloud gelatine cake and blue pea milk topped with a cotton candy cloud are highlights.
But Coachtopia isn’t just about products. It’s also about engaging the community. As part of the launch, Coach is planning an event. The brand is hosting a sustainable coaster handcrafting workshop. Local business Brambe will collaborate on this.
Coach’s innovation doesn’t stop with Coachtopia. The brand has also launched Coach Airways. This is a new air travel-themed boutique. It’s at Freeport A’Famosa Outlet in Malacca.
This boutique is unique. It’s located in an actual airplane. The interior features Coach’s vintage iconography. There’s a cockpit, aircraft seats, and racks of apparel and bags. To enter, customers take an air bridge. They receive an entry pass resembling a plane ticket.
Coach is setting trends in the fashion industry. With Coachtopia, the brand is championing sustainability. Recycled and repurposed materials take center stage. The experience extends beyond products. Interactive art, themed dining, and community workshops create a holistic approach. Even the new Coach Airways boutique adds to the brand’s innovative image.
Coach’s efforts represent a step towards responsible luxury fashion. The brand is showing how creativity can go hand-in-hand with sustainability. It’s a move that may inspire others to follow.
This news is based on Marketing Interactive.
