In an exhilarating breakthrough for the digital travel industry, Klook, a popular travel booking platform, has announced a bold venture into the realm of music tourism. Taking the reins as the official experience partner for Taylor Swift’s Eras Tour in Singapore, Klook aims to fundamentally alter the entertainment and travel sectors alike.
The Eras Tour marks the triumphant return of the beloved American singer-songwriter Taylor Swift to Singapore after an absence since 2015. Interestingly, Singapore is the only Southeast Asian country featuring on the Asian leg of Swift’s global tour. Klook has embraced this opportunity to stand out amongst other digital travel booking platforms, strategically crafting unique concert ticket packages tied in with local hotels and exciting experiences.
Sarah Wan, the General Manager of Klook Singapore, discussed the firm’s vision to bridge the gap in the concert industry by introducing innovative music tourism products. By bundling concert tickets with accommodation and other engaging experiences, Klook aims to enhance the value for consumers and revolutionize how concert-goers plan their entertainment escapades.
Also Read: The Taylor Swift Effect: How Singapore Brands Harness the Power of Celebrity Tours
AEG Presents Asia, the official promoter of the concert, recently took to Instagram to announce the extension of the concert from three to six days. With this announcement, Klook anticipates an influx of fans from neighboring Southeast Asian countries including Thailand, Vietnam, Malaysia, and Indonesia.
To cater to this anticipated crowd, Klook will offer concert ticket packages that encapsulate tourism products like hotel stays, dining, and tours. These comprehensive packages are set to go live from July 7, aligning with the opening of general ticketing sales for the Singapore concerts.
To maintain fairness, the ticket purchases will be limited to a maximum of four per customer. Successful customers will receive their tickets two weeks prior to the concert date. Furthermore, with a staggering customer base of over 40 million across the region, Klook has a vast audience to promote this event.
The landscape of Singapore is teeming with potential opportunities for music tourism. With the British rock group Coldplay also announcing six shows in the city next year, the future is indeed promising. The feverish enthusiasm of fans is evident as tickets for all six shows were snapped up within hours of release, resulting in long queues at online platforms and SingPost outlets across the island.
In conclusion, Klook’s venture into music tourism via Taylor Swift’s Eras Tour promises a transformative experience for fans and sets the stage for more such endeavours in the future.
This report is based on information sourced from the marketing-interactive website.
