By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    10 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    10 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    11 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    8 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    8 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    8 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    9 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    8 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    9 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    9 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    4 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    5 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    5 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    7 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Eye on AI: ESET Unveils How Businesses and Organisations In Malaysia Can Leverage Advanced Machine Learning For Enhanced Cybersecurity
Share
Sign In
Notification Show More
Latest News
OH SOME Shop
Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
Press Release
Michael Komasinski_Criteo
Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025
Press Release
CPA Australia
CPA Australia welcomes tax reform debate but warns against burdening big business
Press Release
etiqa
Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth
Press Release
Emma Robbins - Chief Creative Officer Melbourne M+C Saatchi
M+C Saatchi boosts creative leadership with Emma Robbins appointed CCO, Melbourne
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > Eye on AI: ESET Unveils How Businesses and Organisations In Malaysia Can Leverage Advanced Machine Learning For Enhanced Cybersecurity
Press Release

Eye on AI: ESET Unveils How Businesses and Organisations In Malaysia Can Leverage Advanced Machine Learning For Enhanced Cybersecurity

profile
Last updated: 2023/05/22 at 9:15 PM
Emerald Comms
Share
5 Min Read
Eye on AI: ESET Unveils How Businesses and Organisations In Malaysia Can Leverage Advanced Machine Learning For Enhanced Cybersecurity
SHARE

With almost RM600mil in losses recorded in 2022 due to cybercrime*, businesses and organisations in Malaysia are urged to get ready for the age of generative AI and be better equipped against cyberthreats.

The latest edition of the ESET Security Days revealed how natural language processing (NLP) transformers, similar to technology behind generative AI, can be used in cybersecurity defenders to enhance the detection of various threats, such as ransomware, targeted attacks, phishing and security vulnerabilities. 

“As cyber threats continue to grow in complexity and frequency, ESET Security Days 2023 emphasised the utmost importance of understanding and addressing these threats to safeguard sensitive data, protect digital assets, and ensure the resilience of businesses and individuals in an increasingly interconnected and AI-driven world,” said Robert Lipovsky, ESET Principal Threat Intelligence Researcher.

Also read: The Cheetah Sprint: Meituan’s KeeTa Steps Onto Hong Kong’s Food Delivery Track

Lipovsky explained that Malaysia is being targeted by cyberattackers on the global stage. He said among some significant findings by ESET showed a 38% increase in malware detection in the country last year compared to 2021. 

“Topping the list of these detections was a very old exploit, (CVE-2017-11882) affecting Microsoft Office, which has been patched in 2017. Another exploit that is on our radar is Log4j, which has also been patched since it was first reported in 2021.

“It is incredibly worrying that our telemetry detected a 407% increase in Log4j exploits in Malaysia in the first four months of 2023 compared to the end of last year – with old vulnerabilities still being used to target organisations in Malaysia.” 

On the other hand, he added that remote desktop protocol attacks (RDP), which made headlines in the past three years due to the remote working trend, have dropped by 90% in 2022.

“Our insights reinforced the fact that threat actors are constantly adapting their strategy to target organisations in Malaysia based on emerging trends in the country as well as what cybercriminals find work best,” Lipovsky said.

At the event today, speakers also acknowledged the need to be prepared against AI-assisted threats such as generative AI tools being used to generate deepfake content or voice-based attacks for sophisticated social engineering tactics.

Meanwhile, Parvinder Walia, ESET President for Asia Pacific and Japan, said: “Today, ESET detects an average of 300,000 never-before-seen threats per day and this is expected to further increase because of AI. We have now witnessed bad actors using generative AI to dramatically improve threats by making them harder to detect.

Also read: Tropicana Corporation Wins Big At The StarProperty Real Estate Developer Awards 2023

“At ESET, we continue to invest heavily in our R&D and create powerful tools like Augur, our advanced machine learning engine, to stay ahead of the threat landscape and provide customers with state-of-the-art cybersecurity protection, Walia said.

Walia added that ESET has seen 3 out of 4 SMBs in Europe and North America indicate in a recent survey that they have either or will be using enterprise-grade cybersecurity solutions, such as Extended Detection & Response (XDR), to better safeguard themselves from the latest threats. 

“We have also seen the same appetite for enterprise-grade solutions amongst the SMBs in Malaysia. This is why we are enabling SMBs to embrace this by lowering the number of seats required for our XDR solutions to 25 devices as well as introducing managed services (MDR), where customers can get ESET-certified professionals to deploy and manage their XDR solutions for them.”

ESET has been deploying machine learning since the 1990s and it has become a key component of its multilayered protection featured in solutions such as the Extended Detection & Response (XDR).

For more information and to explore ESET cybersecurity solutions, please visit www.eset.com 

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok

Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025

CPA Australia welcomes tax reform debate but warns against burdening big business

Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth

M+C Saatchi boosts creative leadership with Emma Robbins appointed CCO, Melbourne

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Cybersecurity, eset

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Emerald Comms May 22, 2023 May 22, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article Commonwealth Bank of Australia Empowers Small Businesses With New Sustainability Action Tool Commonwealth Bank of Australia Empowers Small Businesses With New Sustainability Action Tool
    Next Article Masayoshi Son From PC Parts to Tech Titan: Masayoshi Son’s Visionary Leadership and SoftBank’s Meteoric Rise
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    OH SOME Shop
    Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
    Press Release 2 days ago
    Michael Komasinski_Criteo
    Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025
    Press Release 2 days ago
    CPA Australia
    CPA Australia welcomes tax reform debate but warns against burdening big business
    Press Release 2 days ago
    etiqa
    Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    OH SOME Shop
    Press Release

    Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok

    2 days ago
    Michael Komasinski_Criteo
    Press Release

    Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025

    2 days ago
    CPA Australia
    Press Release

    CPA Australia welcomes tax reform debate but warns against burdening big business

    2 days ago
    etiqa
    Press Release

    Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth

    2 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy