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Marketing In Asia > Blog > Marketing > Branding > Celebrating Motherhood: A Glimpse into How Brands are Honoring Moms this Mother’s Day
BrandingCampaignMarketing

Celebrating Motherhood: A Glimpse into How Brands are Honoring Moms this Mother’s Day

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Last updated: 2023/05/17 at 5:43 PM
Divya Dubey
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3 Min Read
Mother's Day
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This Mother’s Day, brands are going above and beyond to honor moms in their special ways. With heartwarming campaigns, exclusive discounts, and unique gift offerings, these brands are contributing to make Mother’s Day even more memorable.

Godrej Group

Godrej Group is pioneering an unconventional approach with its #PerfectforMomRecipes campaign, acknowledging the hard work of mothers who balance their careers and families. Celebrity chefs like Amrita Raichand, Sanjyot Keer, and Vicky Ratnani are preparing dishes with unique names, challenging societal biases about working mothers.

Nivea

Nivea produced a heart-wrenching film of a mother and her mute daughter this Mother’s Day. The film showcases how a mother’s heart is always concerned about her child and there is immense care hidden behind all the nagging.

This Mother’s Day Nivea encourages you to hug to her, suggesting through the campaigns hashtag #SayItWithHugs.

#SayItWithHugs nivea
Image Source: Nivea India

FabIndia

FabIndia has released a digital film to honor the journey of new motherhood. It acknowledges the support that family and friends provide during this transformative period, emphasizing that every day should be celebrated.

Tiesta

Tiesta, a footwear brand, proposes comfortable and stylish shoes as the perfect gift for moms. With a customisable and vegan footwear range, Tiesta caters to the desire for fashionable and comfortable shoes.

The Moms Co.

The Moms Co., a D2C brand, introduces a new campaign “For Every Mom, Through Every Change,” recognizing the multifaceted and transformative journey of motherhood.

Mom co.
Image Source: Mom co.

Kalyan Jewellers

Kalyan Jewellers is celebrating by offering discounted making charges on their jewelry. They have also released an exclusive diamond jewelry collection for different types of moms.

Platform65

Platform 65 is hosting a Mother’s Day Contest, offering special treats and surprises at their restaurants in Telangana, Andhra Pradesh, and Bengaluru.

Biofoot

Biofoot’s #NurtureHerSole campaign pays tribute to them by offering a nurturing foot wellness experience at their flagship store in Colaba, India.

Archies

Archies has relaunched an emotional campaign ad, focusing on the importance of expressing love for them through gifts.

Also Read: Persistent Systems Welcomes New CMO Gurvinder Sahni, Ex-Wipro Executive 

Mother’s Day is a time to show appreciation to the mother figures in our lives. These brands have truly embraced the spirit of the occasion, launching special campaigns and discounts to honor mothers in their unique ways.

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    DivyaDubey May 17, 2023 May 16, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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