By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    9 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    9 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    9 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    9 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    9 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    9 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    9 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    1 year ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    1 year ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    1 year ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    1 year ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    1 year ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    1 year ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    1 year ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Asean countries
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    9 months ago
    Carine Chin
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    9 months ago
    April Tayson, Regional VP INSEAU at Adjust
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    9 months ago
    Latest News
    Exclusive Interview : Marketing In Asia with April Tayson
    4 months ago
    Exclusive Interview: Adeline Lim, CMO & Head of Commercial Excellence at Menarini Asia-Pacific, Shares Insights with Marketing in Asia
    5 months ago
    Exclusive Interview: Twilio’s Sam Richardson Talks Brand Communications with Marketing in Asia
    5 months ago
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    9 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    1 year ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    1 year ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    1 year ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    11 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    11 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    11 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    1 year ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Mumbai Indians Launch ‘Mumbai Meri Jaan’ Season Campaign to Celebrate City’s Vibrancy
Share
Sign In
Notification Show More
Latest News
Bear meets on Eagle
With Bankwest, you can worry about things other than banking, by Bear Meets Eagle On Fire 
Press Release
Sonny Dey
Malaysia’s First Large Language Model based Synthetic Data Intelligence Platform with Agentic function, AxxonAI launched with healthcare partner Sancy Bhd 
Press Release
foodpanda
foodpanda and EPF Bring From Ride to Retire to Sarawak, Supporting 400 Delivery Partners with On-the-Ground Financial Education 
Press Release
Olly Taylor
Havas Group ANZ elevates Olly Taylor to expanded Chief Strategy Officer role 
Press Release
Experience the Thrilling World of OZwin Casino
Open Category
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Buzz > Mumbai Indians Launch ‘Mumbai Meri Jaan’ Season Campaign to Celebrate City’s Vibrancy
BuzzMarketing

Mumbai Indians Launch ‘Mumbai Meri Jaan’ Season Campaign to Celebrate City’s Vibrancy

profile
Last updated: 2023/04/04 at 5:00 PM
Eshita
Share
4 Min Read
Mumbai Indians
Image Source: sportskeeda
SHARE

Before the sixteenth season of the Indian Premier League (IPL), one of the most popular and successful teams, the Mumbai Indians, showed off their season campaign, “Mumbai Meri Jaan.” The marketing campaign uses radio, TV, digital, out-of-home, and other forms of advertising to show how much “Maximum City” and its people are loved. The Paltan, Mumbai’s fan militia, has a history of supporting the Mumbai Indians as they play entertaining and fearless cricket on the pitch. 

Introduction 

Mumbai Meri Jaan, the Mumbai Indians’ season campaign, is launched. The advertising campaign honours the thriving “Maximum City” and its residents. includes radio, out-of-home, digital, and TV in the marketing effort. The Paltan, Mumbai’s fan militia, has a history of supporting the Mumbai Indians as they play entertaining and fearless cricket on the pitch. Bollywood’s Meri Jaan Mumbai is known for the tenacity that characterises the way its citizens live their daily lives, which is also displayed by the Mumbai Indians team. Mumbai, its people, and its culture are all celebrated by the Mumbai Meri Jaan campaign. The advertisement TVC includes the well-known song “Yeh Hai Bombay Meri Jaan,” with new lyrics that reflect the sentiments of fans towards Mumbai Indians. The entire campaign intends to honor Mumbai, its people, and its culture. 

MI’s Special Match Jersey for 2023 

 The MI 2023 Special Match Jersey captures the vigor and zeal that are intrinsic to the character of the city. The Kaali Peeli Taxi, Sea Link, and a skyline that will keep people looking for hours. All feature designs by Shantanu Nikhil and his design team that incorporate the colors of the Arabian Sea. The gold zigzag lines represent the journey of Mumbai’s dreamers. Fortress of the Mumbai Indians. Wankhede Stadium Paltan and the rest of the Mumbai Indians fanbase. Will have another chance to show their allegiance to their team from the safety of Wankhede Stadium. 

Over the years, the team has had a number of unforgettable experiences and set some incredible records. Players and followers of the Mumbai Indians.  The fans become animated when two players from Mumbai are involved. The Paltan, Mumbai’s fan militia, has a history of supporting the Mumbai Indians. As they play entertaining and fearless cricket on the pitch. The Mumbai Indians, who are a part of the largest conglomerate in India, Reliance Industries. Are the most successful team in the league thanks to their five IPL championships.  The team develops young talent and consistently sets high performance standards. Several members of their squad have gone on to represent India internationally. 

Also Read: The Heartwarming Tale of the Philips Ad with Milind Soman

The Mumbai Meri Jaan campaign shows that the team has a strong will, just like the people of the city. The passionate Paltans have made a name for themselves. As one of the loudest and most supportive fan bases in the IPL. They have helped the Mumbai Indians keep up their tradition of entertaining and fearless cricket. The 2023 Special Match Jersey for the Mumbai Indians incorporates the colours of the Arabian Sea. As well as the city’s well-known landmarks to perfectly express the character of Mumbai. 

The zigzag gold lines on the jersey represent the path taken by Mumbai’s dreamers. Paying homage to the city’s spirit of tenacity. Wankhede Stadium, the home field of the Mumbai Indians, has played host to some of the most memorable moments in IPL history. The team has a strong history there. supporters of the Mumbai Indians, including

You Might Also Like

With Bankwest, you can worry about things other than banking, by Bear Meets Eagle On Fire 

foodpanda and EPF Bring From Ride to Retire to Sarawak, Supporting 400 Delivery Partners with On-the-Ground Financial Education 

Havas Group ANZ elevates Olly Taylor to expanded Chief Strategy Officer role 

Amplify Names New Global Creative Director, Strengthens APAC Leadership from Sydney 

Raising Children Network launches “the guide you never got” via Think HQ to help parents cut through the noise of online advice 

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: digital marketing, insight, IPL, IPL20203, Mumbai Indians, mumbai meri jaan, social media, strategy

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Eshita Chaurasia April 4, 2023 April 4, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy1
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
    Previous Article Sportzcraazy's Acquisition Of Kabaddi Adda Set To Revolutionise The Indian Kabaddi Sports Tech Industry Sportzcraazy’s Acquisition Of Kabaddi Adda Set To Revolutionise The Indian Kabaddi Sports Tech Industry
    Next Article ZOHO Zoho Corporation to Expand Technology Hubs in Rural India
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Bear meets on Eagle
    With Bankwest, you can worry about things other than banking, by Bear Meets Eagle On Fire 
    Press Release 22 hours ago
    Sonny Dey
    Malaysia’s First Large Language Model based Synthetic Data Intelligence Platform with Agentic function, AxxonAI launched with healthcare partner Sancy Bhd 
    Press Release 22 hours ago
    foodpanda
    foodpanda and EPF Bring From Ride to Retire to Sarawak, Supporting 400 Delivery Partners with On-the-Ground Financial Education 
    Press Release 22 hours ago
    Olly Taylor
    Havas Group ANZ elevates Olly Taylor to expanded Chief Strategy Officer role 
    Press Release 22 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Bear meets on Eagle
    Press Release

    With Bankwest, you can worry about things other than banking, by Bear Meets Eagle On Fire 

    22 hours ago
    foodpanda
    Press Release

    foodpanda and EPF Bring From Ride to Retire to Sarawak, Supporting 400 Delivery Partners with On-the-Ground Financial Education 

    22 hours ago
    Olly Taylor
    Press Release

    Havas Group ANZ elevates Olly Taylor to expanded Chief Strategy Officer role 

    22 hours ago
    AMPLIFY Logo
    Press Release

    Amplify Names New Global Creative Director, Strengthens APAC Leadership from Sydney 

    22 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy