KlugKlug, a B2B tech platform based in New Delhi, has been appointed by FirstCry.com, an online store for newborn, baby, and kids’ products, to handle its influencer marketing outreach. FirstCry.com stated in a press release that the platform would assist the company in identifying the appropriate influencers for its products and reaching out to its target audience.
KlugKlug has teamed up with FirstCry.com to provide their expertise in influencer outreach and analysis. The platform is set to significantly boost the quality of decision making for influencer marketing and give them a 20-80% increase in efficiency.
Kalyan Kumar, CEO and co-founder of KlugKlug, expressed his excitement to be collaborating with FirstCry.com. He mentioned that as influencer marketing is a major part of their business plan, partnering up with FirstCry.com was the perfect opportunity for them. According to Kumar, KlugKlug adopted a data-driven approach to identify the right influencers for FirstCry.com and help them spread the brand message to the target audience. Additionally, these influencers were also able to successfully drive sales.
Also Read: Role of Influencer Marketing in Your Overall Marketing Strategy
According to Vivek Goel, FirstCry.com’s Chief Business Officer, the company has observed various influencer marketing platforms, but none has been as accurate and extensive as KlugKlug, making it helpful in developing the company’s affiliate program. Goel praised the platform for its incisiveness, real-time capabilities, and excellent support.
By partnering with KlugKlug, FirstCry.com hopes to reach out to its target audience effectively and build a strong presence in the market. The collaboration is expected to bring better returns on investment for the company by optimizing its influencer marketing efforts.
In conclusion, FirstCry.com’s partnership with KlugKlug underscores the importance of influencer marketing in today’s digital age. The collaboration aims to leverage KlugKlug’s data-led approach to provide the right influencers for FirstCry.com’s products, improve outreach, and drive sales.
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