WOW Skin Science has announced two new faces for its Haircare range. They announced actors Kartik Aaryan and Rashmika Mandanna as the new face of its Haircare Range.
Manish Chowdhary, Co-Founder of WOW Skin Science, said, “As a brand that is deeply rooted in the philosophy of nature, we ensure that the partners we work with spread out our narrative and resonate with our vision. Hence, Kartik Aaryan and Rashmika Mandanna made complete sense. Both have an incredible line of work, champion the right causes and are loved by people across age groups, especially the gen Z.”
The brand has been really successful in attracting influential people from the film industry to endorse its product ranges and help with advertising campaigns. For instance, Kareena Kapoor Khan endorsed their Apple Cider Vinegar Drink, and Bhumi Pednekar is leading their skincare range.
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On this new collaboration, Kartik said, “Personally, I’m a strong believer and advocate of natural products and hence the proposition of WOW Skin Science really resonated with me.”
“The brand is known to be chemical-free, nature-inspired and most importantly, Eco-friendly – a philosophy that is very close to my heart. I look forward to working with a brand like WOW Skin Science, which makes haircare a truly WOW experience,’’ Mandanna added.
Body Cupid Pvt. Ltd is a personal care and wellness company that makes all of its products in a facility located in the Himalayan valleys. The company presently has three brands – WOW Skin Science, WOW Life Science and Body Cupid. The company has an extensive product range with 500 products in personal care and health supplements. Body Cupid Pvt Ltd is backed by private equity firm ChrysCapital and Singapore’s Sovereign Wealth Fund – GIC.
