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Marketing In Asia > Blog > Business > Feature Stories > BRI Wins The Best Retail Banking Award From The Asian Banker
Feature Stories

BRI Wins The Best Retail Banking Award From The Asian Banker

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Last updated: 2020/09/04 at 12:00 AM
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PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) has again received a prestigious international scale award. The Asian Banker, a leading economic magazine in Asia, named Bank BRI as The Best Retail Banking in Indonesia. This award ceremony was held virtually in Singapore (25/8) with participants from various countries.

Based on an official release from The Asian Banker, BRI’s selection as The Best Retail Banking in Indonesia is due to the company’s achievement which is still able to record positive performance amidst the challenges of the COVID-19 pandemic through series of breakthrough and innovative business process foundations. On the other hand, BRI is considered able to balance the vision and business execution so that it has a significant impact on the company.

The components of the award assessment criteria include financial performance, strategy and leadership, digital journey, brand, sales, customer experience, process and technology, risk, human resources and achievements during 2019.

President Director of BRI Sunarso said the award has given a spark of enthusiasm for the company to continue to contribute to helping MSMEs amidst a pandemic. “The banking sector is currently experiencing tremendous challenges with the presence of COVID-19. However, the emergence of a pandemic has accelerated BRI’s transformation to move faster and be agile,” said Sunarso.

BRI focuses on supporting MSMEs by keeping the company’s performance growing. On 31 July 2020, BRI restructured credit to save MSMEs has reached IDR 183.7 trillion for 2.9 million debtors. Regarding the company’s performance in the second quarter of 2020, BRI posted a consolidated profit of IDR 10.20 trillion with consolidated assets reaching IDR 1,387.76 trillion or a growth of 7.73% YOY.

Despite experiencing considerable challenges this year, BRI’s performance is still growing. “This proves that the strategy designed by BRI in dealing with a pandemic situation can be executed properly,” concluded Sunarso

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    PR Newswire September 4, 2020 September 4, 2020
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