By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    7 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    7 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    7 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    6 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    6 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    6 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    7 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    1 year ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    1 year ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    1 year ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    12 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    12 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    12 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    1 year ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Asean countries
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    6 months ago
    Carine Chin
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    6 months ago
    April Tayson, Regional VP INSEAU at Adjust
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    7 months ago
    Latest News
    Exclusive Interview : Marketing In Asia with April Tayson
    2 months ago
    Exclusive Interview: Adeline Lim, CMO & Head of Commercial Excellence at Menarini Asia-Pacific, Shares Insights with Marketing in Asia
    2 months ago
    Exclusive Interview: Twilio’s Sam Richardson Talks Brand Communications with Marketing in Asia
    3 months ago
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    6 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    12 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    1 year ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    1 year ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    8 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    9 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    9 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    11 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: The Blockchain Revolution: Why More Companies Are Starting to Adopt the New Technology
Share
Sign In
Notification Show More
Latest News
Eagle Eye
Eagle Eye Promotes APAC Executives as Regional Growth Accelerates
Press Release
Shirley Tay
Shirley Tay appointed CEO of Ogilvy Group, Singapore
Press Release
AARON AWARDS
The AARON Awards Launch: The First AI Creator Awards for Advertising
Press Release
VISA
Over 80% of Malaysian MSMEs Embrace Digitalisation: Visa Whitepaper Identifies Four Pathways to Accelerate Expansion
Open Category
NOT A CLUB
NOT A CLUB REWRITES THE RULES: MALAYSIA’S FIRST DON JULIO 1942 & ULTIMA RESERVA FLAGSHIP OPENS IN KL
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > The Blockchain Revolution: Why More Companies Are Starting to Adopt the New Technology
News

The Blockchain Revolution: Why More Companies Are Starting to Adopt the New Technology

profile
Last updated: 2022/07/29 at 4:16 PM
Uniquecorn Strategies
Share
4 Min Read
the-blockchain-revolution:-why-more-companies-are-starting-to-adopt-the-new-technology
SHARE

Economic, legal, and political industries have been using contracts, transactions, and records as an integral way of validating their systems and procedures since their inception, providing key verification of identities and records of events. As the digital economy has transformed, though, many of these systems have yet to catch up with the advent of blockchain technology.

By using blockchain technology, companies can not only enhance their security, but also have more transparency with their transactions. Despite its many advantages and rapidly growing rate of adoption, though, blockchain technology has yet to be fully adapted into the mainstream. This is likely because, as with many new technologies, blockchain has experienced its growing pains—with one of the most prominent problems to plague the burgeoning technology being scalability.

Scalability of blockchain networks is the ability of that platform to support increasing load of transactions, as well as increasing the number of nodes in the network. A “scalable” blockchain is often considered one that can achieve a high TPS (transaction per second). It is an incredibly important issue in the blockchain space, and has been the focus of many new emerging blockchains. 

There are many factors that influence a blockchain’s ability to scale. The first is its consensus mechanism, the technique by which the transaction is propagated, validated, and finalized. One example of a blockchain that scales poorly is Bitcoin. This is due to its Proof of Work (PoW) consensum mechanism which it uses to determine the next valid block. A new block needs to be synchronised to the whole network so every node can roughly compete in the same race for the next block. 

Another factor impacting a blockchain’s scalability is its network latency, an important factor impacting the overall performance of a blockchain. To be validated, a transaction needs to be broadcast to all the nodes and their response needs to be collated for majority-based consensus. Having a dedicated network bandwidth goes a long way in minimizing the network delays and improving the overall throughput. Node infrastructure is also important for scalability, as without this the performance is likely to be hindered.

Despite blockchain’s issues, the technology is still accelerating at a rapid pace and many platforms are emerging to tackle these complex issues. Deloitte’s 2021 Global Blockchain Survey found that 76% of respondents believe that digital assets will serve as a strong alternative to, or outright replacement for, fiat currencies in the next 5–10 years.

One blockchain in particular that is dedicated to combating blockchain’s scalability issues is Zetrix, a layer-1 public blockchain that facilitates smart contracts and delivers privacy, security and scalability. The cryptographic infrastructure in Zetrix can be introduced in multiple industries as it creates a more transparent, secure and efficient process for the adoption of all enterprises. 

The platform is all about bringing “rapid deployment solutions to the market with meaningful benefits and real-world impact for countries, businesses, and users” according to its website. Working alongside developers to build the next generation platform of public blockchain infrastructure, the team at Zetrix believes that the future is multi-chain and cross chain linkages are the key and is dedicated to solving what it calls “last-mile challenges” of blockchain such as productization, interoperability, and scalability. Ultimately, Zetrix’s mission is to make native blockchain and cross-chain solutions truly accessible and effortless.

You Might Also Like

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

Enhancing network readiness: How DE-CIX is helping Malaysia shape the future of tomorrow’s digital infrastructure Malaysia

Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems

MIA Impact Circle Stellar CxOs: Champions of Innovation and Industry Excellence in Vietnam

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: blockchain, BlockchainTechnology, Zetrix

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Uniquecorn Strategies July 29, 2022 May 26, 2022
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article eventx-acquires-land-on-the-sandbox EventX Acquires Land On The Sandbox
    Next Article walkme-recognized-in-the-first-ever-forrester-new-tech:-digital-adoption-platforms WalkMe Recognized in the First-Ever Forrester New Tech: Digital Adoption Platforms
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Eagle Eye
    Eagle Eye Promotes APAC Executives as Regional Growth Accelerates
    Press Release 14 hours ago
    Shirley Tay
    Shirley Tay appointed CEO of Ogilvy Group, Singapore
    Press Release 15 hours ago
    AARON AWARDS
    The AARON Awards Launch: The First AI Creator Awards for Advertising
    Press Release 15 hours ago
    VISA
    Over 80% of Malaysian MSMEs Embrace Digitalisation: Visa Whitepaper Identifies Four Pathways to Accelerate Expansion
    Open Category 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    7 months ago
    employees brainstorming in office
    AnalysisBusinessOpinion

    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

    7 months ago
    BusinessTechnology

    Enhancing network readiness: How DE-CIX is helping Malaysia shape the future of tomorrow’s digital infrastructure Malaysia

    9 months ago
    Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems
    BusinessNews

    Rimini Street Unveils Rimini Protect™: Advanced Hypervisor Security for VMware, Nutanix, and Linux-Based Systems

    10 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy