By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    1 month ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Indian Troupers Are All Rage At Cannes, But Why Does Bollywood Not Win Enough?
Share
Sign In
Notification Show More
Latest News
CleverTap
CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
Press Release
Cherry So
HKTDC Maintains 3% Export Growth Forecast
Press Release
adyen
Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
Press Release
Amazon
Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
Press Release
HOY
The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Trends > Indian Troupers Are All Rage At Cannes, But Why Does Bollywood Not Win Enough?
Trends

Indian Troupers Are All Rage At Cannes, But Why Does Bollywood Not Win Enough?

profile
Last updated: 2022/07/29 at 3:26 PM
Akanksha Sharma
Share
5 Min Read
indian-troupers-are-all-rage-at-cannes,-but-why-does-bollywood-not-win-enough?
SHARE

The 75th edition of the Cannes Film Festival has just concluded, and, as ever, that vexing question has arisen. Why didn’t India have a winner in the competition section, which had Indian actor Deepika Padukone as part of the jury this year? Why does a nation that makes the maximum number of films fall behind the metrics that decide the winners?

India is the first ‘Country of Honour’ at the Marche du Cinema, the business segment of the marquee festival. The Bollywood brigade arrived at the Cannes Film Festival with much fanfare, but Shaunak Sen’s ‘All That Breathes’, which won the L’Oeil d’Or, was the sole contender in the official selection. 



 

Those asking “why-not-India-in-the-competition” tend to forget that India is not known for the kind of cinema that appeals to the selectors-cum-gatekeepers to that coveted section. A combination of audience preference, which has been fed on escapist cinema for decades as the sole ‘entertainment’ option, and a fear of rocking the boat has kept Indian filmmakers far from the kind of realism that leads to finding a Cannes competitive pew.

The 75th edition of the Cannes Film Festival has just concluded, and, as ever, that vexing question has arisen. Why didn’t India have a winner in the competition section, which had Indian actor Deepika Padukone as part of the jury this year? Why does a nation that makes the maximum number of films fall behind the metrics that decide the winners?

No Dearth Of Stories 

In 2013, when she was a juror at the Festival de Cannes for the second time, actor Nandita Das was asked a similar question. Why are there so few Indian films? “In India, there is no dearth of stories, both in life and literature. But sadly, we don’t give the script the importance it deserves,” she said.

 

It boils down to what structures there are to support independent cinema — both private and public. If the Indian creators, actors, directors and writers are doing “everything correct”, perhaps The problem is with the “selection process”. In a robust film culture, mainstream films and those geared towards artistic quality have to co-exist.

 

No Batman or Superman or humungous dinosaur is about to give Indian filmmakers sleepless nights with a RRR and a KGF under their bulging box office belts. Indian films are invincible in India with their penchant for spectacle, song-and-dance, and melodrama, so who cares about the Croisette?

The Rager From The Dark

It’s not that Indian films haven’t won accolades in the past. To recall a few, in 1946, in Chetan Anand’s story depicting the class divide in Indian society, Neecha Nagar won the Grand Prix du Festival International du Film. The classic film Do Bigha Zamin by Bimal Roy won the Prix Internationale in 1954. 

 

A few years later, in 1988, Mira Nair’s Salaam Bombay won the Camera d’Or and the Audience Prize. Between 2010-2015, Vikramaditya Motwane’s Udaan, Anurag Kashyap’s Gangs Of Wasseypur, Ritesh Batra’s The Lunchbox, and Neeraj Ghaywan’s Masaan premiered in Cannes sidebar sections. What happened after that? Are there no takers for realistic cinema anymore, or is hewing close to the truth even more unprofitable in today’s Bollywood, struggling with pandemic-and-censorship woes?

 

But if our fictional outings haven’t made the cut, our documentaries have more than made up for it. Shaunak Sen’s brilliant All That Breathes, about Delhi’s frighteningly foul air and the love of fowls that that two brothers exhibit, has won the Golden Eye, the top documentary award. The film is a compelling examination of the ecosystem that nurtures both man and beast: Why are kites, those magnificent predatory birds, falling from the skies in increasing numbers, becoming prey themselves? And how will the humans who live and work in one of the world’s great capitals, survive the twin blows of pollution and polarisation? Sen’s film derives power from its authenticity.

Are Indian producers ready to back even a handful of independent, truth-seeking films, those that may give us a chance to compete with the best at Cannes? Till then, we will have to be content with flaunting our wares on the red carpet or in sections where we can buy our way in.

You Might Also Like

yuu Rewards Club Teams Up with Mediacorp for Singapore’s First Ultra-Short Episodic Micro-Drama

The Pulse of Influence: Meltwater Unveils Top 10 Social Media Influencers in Singapore for 2024

Australia’s Rising Online Fraud Epidemic: Can Payment Friction Offer a Solution?

How Malaysian Brands Can Turn Holiday Shoppers into Loyal Customers: A Data-Driven Strategy

Mismatched Season 3: The Soundtrack of Feels, Self-Discovery and Love

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Cannes

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Akanksha Sharma July 29, 2022 June 1, 2022
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article precious-communications-doubles-down-on-growth-with-appointment-of-new-regional-technology-lead PRecious Communications Doubles Down On Growth With Appointment Of New Regional Technology Lead
    Next Article the-anatomy-of-a-scam The Anatomy Of A Scam
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    CleverTap
    CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
    Press Release 2 days ago
    Cherry So
    HKTDC Maintains 3% Export Growth Forecast
    Press Release 2 days ago
    adyen
    Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
    Press Release 3 days ago
    Amazon
    Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
    Press Release 3 days ago

    PropertyGuru

    property guru

    You Might also Like

    yuu Rewards Club Teams Up with Mediacorp for Singapore’s First Ultra-Short Episodic Micro-Drama
    Press ReleaseTrendsViral

    yuu Rewards Club Teams Up with Mediacorp for Singapore’s First Ultra-Short Episodic Micro-Drama

    6 months ago
    The Pulse of Influence Meltwater Unveils Top 10 Social Media Influencers in Singapore for 2024
    OpinionResearchTrends

    The Pulse of Influence: Meltwater Unveils Top 10 Social Media Influencers in Singapore for 2024

    6 months ago
    Australia's Rising Online Fraud Epidemic: Can Payment Friction Offer a Solution?
    Press ReleaseResearchTrends

    Australia’s Rising Online Fraud Epidemic: Can Payment Friction Offer a Solution?

    6 months ago
    Jan Wong Founder of OpenMinds Group
    Feature StoriesOpinionResearchTrends

    How Malaysian Brands Can Turn Holiday Shoppers into Loyal Customers: A Data-Driven Strategy

    7 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy