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Marketing In Asia > Blog > Press Release > Shell celebrates National Day with exclusive Singapore-inspired Monchhichi collectibles, sweet treats and Shell V-Power rewards
Press Release

Shell celebrates National Day with exclusive Singapore-inspired Monchhichi collectibles, sweet treats and Shell V-Power rewards

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Last updated: 2026/07/31 at 9:20 AM
MIA Editor
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Fuel up with Shell V-Power for a chance to meet the Scuderia Ferrari HP drivers
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This National Day season, Shell is bringing customers together with a festive line-up of exclusive rewards, nostalgic collectibles and special experiences across its service stations islandwide. Beyond the National Day festivities, Shell is also accelerating excitement for the Formula 1 Singapore Grand Prix with the return of an exclusive lucky draw where customers stand a chance to win passes to a Meet & Greet session with the Scuderia Ferrari HP drivers.

Customers can look forward to limited-edition Shell x Monchhichi merchandise inspired by local icons, a three-weekend-long ice cream cart with special Monchhichi appearances in conjunction with National Day celebrations, along with rewarding fuel promotions and exciting, money-can’t-buy, motorsports-focused experiences. As Shell marks 135 years in Singapore, it is turning every stop into a celebration of Singapore spirit, bringing to life the joy of better journeys that connect motorists and power their daily routines every day.  

Bring home exclusive, Singapore-inspired Shell x Monchhichi collectibles

Can’t get enough of Monchhichi merchandise and collectibles? Shell is launching an exclusive, limited-time collection of Singapore-inspired Monchhichi merchandise, available at Shell service stations islandwide from 1 August to 30 September 2026, while stocks last.

Known worldwide for spreading friendship, love and happiness across generations, Monchhichi takes on a distinctly Singaporean twist in this exclusive collection that celebrates the local sights and cultural touches many Singaporeans know and love.

Inspired by nostalgic kopitiam culture, the collection features a Kopi Series with Monchhichi as adorable Kopi Uncle and Kopi Auntie characters. The designs draw from beloved local touches such as the old-school “Good Morning” towel, kopi takeaway bags, and familiar coffee shop motifs. Items include enamel keychains, a “Good Morning”-style towel, socks, and a quirky crossbody sling bag designed to look like a ‘kopi’ (local coffee) takeaway bag. 

The collection also includes a Merlion Series with Monchhichi reimagined as the Merlion, dialing up the National Day festivities with a charming tribute to one of Singapore’s most beloved icons. Beyond their collectible appeal, the Shell x Monchhichi items are designed for everyday use – whether it’s clipping the keychains onto bags, styling the socks and sling bag with casual outfits, or carried as cute accessories.

Enjoy a ‘sweet escape’ when you fuel up with Shell V-Power 

As a special National Day treat, Shell is bringing even more joy and excitement to customers through a three-weekend-long celebration at designated Shell stations islandwide. Motorists and all station visitors can beat the heat with free ice cream from the Shell V-Power ice cream cart with any purchase of Shell V-Power, with up to 20 flavours to choose from, while stocks last. 

Adding to the celebrations, customers can also look forward to a special Meet & Greet appearance by the Monchhichi mascot, creating fun photo opportunities for fans and families. More details on dates and locations for the ice cream cart and Monchhichi appearances can be found in the Appendix section below.

This joyful experience, along with the limited edition Monchhichi merchandise, is part of Shell’s continued efforts to surprise and delight customers while creating meaningful connections through the intersection of pop culture and everyday refuelling and recharging stops. 

Fuel up with Shell V-Power for a chance to meet the Scuderia Ferrari HP drivers

Motorsport fans can now rejoice as Shell is switching on the excitement ahead of the Formula 1 Singapore Grand Prix with Shell V-Power. Eligible customers who refuel with Shell V-Power from now until 31 August 2026 will receive one lucky draw chance for every litre pumped per transaction. They are required to scan their Shell Asia App when making payment and enable push notifications or email communications on their Shell Asia App. Eligible purchases will be automatically tracked and enrolled when their Shell V-Power transaction is tagged to their GO+ account.

Fifteen lucky winners will each receive a pair of passes to an exclusive Meet & Greet session on 8 October 2026 with Scuderia Ferrari HP drivers, Sir Lewis Hamilton and Charles Leclerc, offering fans a rare opportunity to get up close with the team ahead of the race weekend. An additional 50 lucky winners will also receive access to an exclusive virtual Meet & Greet session with the drivers. Terms and conditions apply

Celebrate with your best drive, powered by Shell V-Power at the price of Shell FuelSave 98

This National Day, there’s even more reason to celebrate your best drive. Now for a limited time only, motorists can enjoy Shell V-Power at the prevailing price of Shell FuelSave 98.

Engineered to clean 100% of critical engine parts to fully rejuvenate your engine’s performance, Shell V-Power is designed to protect and keep your engine running like new for longer. 

This National Day season, customers can also take pride in fuelling up with Shell’s best performance fuel. Feel the fuel on these weekends:

  • Friday, 31 July, 7am to Sunday, 2 August, 10pm
  • Friday, 7 August, 7am to Sunday, 9 August, 10pm

These National Day offers are part of Shell’s ongoing commitment to making every stop more rewarding, enjoyable and memorable for customers. In February 2026, Shell also unveiled a refreshed Shell Select experience, bringing together everyday essentials, thoughtful gifting and trusted lifestyle brands for quicker, easier shopping on the go

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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