Hyundai Motor Asia Pacific, the Title Partner of the ASEAN Championship Hyundai Cup™ 2026, marked the tournament’s opening with a symbolic trophy procession during the opening ceremony. Following the official flag ceremony, a Hyundai PALISADE entered the stadium via the running track carrying the ASEAN Championship Hyundai Cup™ 2026 Trophy, with ASEAN football legends Kouch Sokumpheak and Nuth Sony on board. Kouch Sokumpheak and Nuth Sony emerged from the vehicle carrying the trophy and presented it at the centre of the pitch, officially ushering in Southeast Asia’s premier football tournament.
The ceremonial moment highlighted Hyundai’s “Driving ASEAN as One” campaign, reflecting the brand’s commitment to connecting people across the region through football and mobility. Complementing the trophy procession, the opening ceremony featured special performances by Her Highness Princess Norodom Jenna of Cambodia and Sambath Sok, adding a vibrant cultural celebration to the tournament’s opening. As the tournament’s Title Partner, Hyundai transformed the arrival of the championship trophy into a memorable celebration of unity, passion, and anticipation ahead of kick-off.
“The ASEAN Championship Hyundai Cup™ 2026 is more than a football tournament, it is a celebration of the passion and unity that connect millions of people across Southeast Asia. We are proud to mark the tournament’s opening by having the championship trophy arrive in a Hyundai PALISADE at the heart of the stadium, symbolizing Hyundai’s commitment to driving ASEAN as one, both on and off the pitch” said Faraz Shamsi, Executive Marketing Director of Hyundai Motor Asia Pacific.
The trophy procession formed one of the highlights of the Opening Ceremony, setting the stage for weeks of competition among Southeast Asia’s best national teams. The trophy procession reinforced Hyundai’s role as the Title Partner while showcasing the brand’s commitment to bringing fans, communities, and nations together through football.
Throughout the tournament, Hyundai will continue engaging football fans across the region through a series of on-ground activations, community initiatives, and fan experiences under its “Driving ASEAN as One” campaign, celebrating the shared passion that unites ASEAN through football.
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