Effie Worldwide, the global authority on marketing effectiveness, today unveiled the 47 Global Grand Contenders for the 2025 Global Best of the Best Effie Awards.
The Global Best of the Best Effie Awards celebrate the most impactful work from around the world, spanning 60 countries and over 130 markets. Gold and Grand winners from 2024 Effie Awards programs were eligible to enter, bringing together the strongest work from across Effie’s global network, showcasing success across diverse markets, categories and objectives.
The 47 Global Grand Effie contenders advanced through an initial round of judging within their respective categories, spanning 27 industry sectors – from “Brand Content & Entertainment” to “Positive Change: Diversity, Equity & Inclusion.” Entries were evaluated by an international jury of senior marketing leaders, who rigorously assessed each case across the full marketing journey – from challenge and objectives through to insight, execution, and measurable results.
Each contender has already proven its effectiveness at a local or regional level and now competes on the global stage. This year’s contenders reflect a global mix, with strong representation from markets including Brazil, the Netherlands, US, India, South Africa, Romania, Ukraine, and Canada, among others. Categories such as Positive Change: Social Good – Brands and Sustained Success saw particularly strong competition, underscoring the growing importance of long-term impact and marketing that drives meaningful change.
Global Grand winners, along with the Iridium Effie – the single most effective campaign in the world – will be announced later this month.
“The Global Best of the Best Effie Awards represent the pinnacle of marketing effectiveness globally,” said Traci Alford, Global CEO of Effie Worldwide. “These contenders have already demonstrated exceptional impact within their markets. Now, they are setting the standard for what effective marketing looks like on a global stage – ideas grounded in insight, brought to life with creativity, and proven through results.”
The full list of the 2025 Global Grand Contenders is available here.
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