At ISE 2026, Samsung showcased display solutions that tackle one of the biggest challenges facing commercial environments today: balancing visual impact with the practical demands of real-world business environments.
Samsung showcased its solutions across an expansive 1,728 sqm exhibition space, welcoming 92,170 visitors throughout the four-day event. The booth featured ten product zonesdemonstrating how Samsung’s display portfolio supports retail, corporate, hotel, education and hybrid commercial environments.
That momentum was reflected across the show floor, where Samsung’s commercial display portfolio received a record number of top industry awards and category wins.
A record-breaking year at ISE 2026: Samsung’s commercial display solutions received multiple top industry honors.
Retail: Display Solutions Designed for Inside and Out
In retail environments, Samsung’s display solutions are built to perform across different sightlines, lighting conditions and store layouts.
At the show, Samsung brings this performance to life by showcasing the IBF series LED display in a 142-inch configuration for window-facing applications.
The LED display IBF model showcases bright visuals from a window.
Designed for highly bright environments, the display reaches 3,500 nits of brightness to deliver clear advertising content to the public while maintaining a clean, visually unobtrusive presence inside the store. The slim 42mm profile and clean-back design showed how the display can blend naturally into open storefronts, while flexible installation options support a wide range of layouts,including flat, L-type, convex, concave and window-facing setups.
Two 109-inch IEF screens frame the Samsung booth entrance, stopping attendees with fine-pitch LED brilliance.
The new IEF series indoor LED signage takes a different approach, optimized for retail environments where screens are viewed up close and details matter.
The IEF signage delivers 600-nit brightness with HDR10+ support, the display produces clear, consistent visuals across both bright and dark content, while Glue-on-Board (GoB) technology adds a protective layer to support long-term performance in high-traffic settings.
Samsung Color E-Paper lineup demonstrates how retailers can deploy low-power digital signage across every point of sale.
Samsung Color E-Paper offers an impactful alternative to printed posters in day-to-day retail operations. At ISE 2026, Samsung showed how its 13-inch, 20-inch1 and 32-inch displays can work together within a single retail environment, using familiar proportions and formats that allow digital signage to sit naturally alongside printed materials and existing displays.
Across all sizes, Color E-Paper uses ultra-low power digital ink technology, consuming power only when content changes2. With the dedicated Samsung Color E-Paper app, retail associates can manage local content directly from their mobile devices, reducing the operational burden of frequent reprinting without disrupting the space’s look and feel.
Attendees share excitement as the 3D visuals appear to pop out of the 85-inch Spatial Signage.
Samsung’s newly launched 85-inch Spatial Signage allows businesses to showcase products in high-traffic retail environments where space and aesthetics are equally important. With its patented 3D Plate Technology, Spatial Signage can display products and content in full 360-degree rotation, giving visitors a clear view of products from all angles.
Visitors experience the impact of 3D visuals with the 32-inch Spatial Signage.
Smaller 55-inch and 32-inch formats arriving later this year will extend immersive 3D capability to smaller displays and department-level retail environments.
At ISE 2026, Samsung Spatial Signage received broad industry recognition, earning honors across multiple categories including:
- Best of Show Awards from Future
- Digital Signage Award from Sector Projects Plus Limited and Sixteen:Nine
- Inavation Award for Technology from Inavate Magazine
- Top New Technologies (TNT) Awards from Commercial Integrator
These honors reflect a strong industry response to its immersive design and practical application across retail environments.
VXT’s AI Studio can turn static images into signage-ready video content with the click of a button.
Designed to support a wide range of signage formats, Samsung VXT helps retailers to create, update and distribute content across multiple screens from a single system.
Within Samsung VXT, AI Studio app3 enables teams to turn static images into signage-ready video content optimized for use across Samsung’s commercial display portfolio. Also, if you choose ‘Spatial Signage Optimization’ option, content created through VXT’s AI Studio App is automatically optimized with refined shadow detailing, adjusted margins and background treatments—creating more realistic and balanced visuals for Spatial Signage.
This approach was recognized at ISE 2026, where Samsung VXT’s AI Studio app received a Best of Show Award from Future in the Installation category.
- Best of Show Awards from Future
Supersized Displays: Commanding Scale and Immersion
The 130-inch QPHX Micro RGB signage made its commercial debut at ISE 2026, expanding Samsung’s footprint in supersized commercial signage. Large-format displays continue to play a growing role in flagship retail and brand experience spaces where scale and clarity are essential. The130-inch signage illustrates how scale and color accuracy can anchor an environment and draw attention from across the floor.
Attendees stand before the towering 130-inch QPHX Micro RGB Signage
The display features Micro RGB Technology with individually controlled micro RGB LED backlights for fine detail rendering across the entire screen, ensuring color expression even in ultra-large-format installations.
The 105-inch QPDX-5K display demonstrates impact in a high-traffic retail space.
The supersized lineup supports large-scale messaging across different environments. The 105-inch QPDX pairs 5K resolution with a 21:9 widescreen format, supports portrait and landscape installation and enables mixed 9:21 and 16:9 layouts within a single screen.
The 115-inch QHFX is designed for high-visibility indoor spaces, with portrait and landscape support and a non-glare surface that helps reduce reflections from ambient lighting and daylight.
Samsung’s 115-inch QHFX captures high-quality visuals with no glare.
Corporate: Seamless Meeting and Control Room Solutions
For corporate environments, Samsung showcased display solutions designed to simplify meeting spaces while supporting high-quality collaboration.
The Wall All-in-One introduces a streamlined LED solution for boardrooms and executive meeting spaces. The Wall All-in-One drastically simplifies installation thanks to its modular, section-based design, enabling faster setup than traditional LED installations.
Samsung’s The Wall All-in-One transforms a boardroom conference call into an immersive experience.
The display ships with all required peripherals, including control, audio and mounting hardware into a single package to reduce sourcing and installation complexity.
Samsung also highlighted collaboration scenarios enabled by Cisco-certified integration, in which AI-powered cameras and microphones work alongside LED displays to deliver more natural, lifelike video conferencing experiences.
To further simplify deployment, meeting rooms can be set up quickly using Microsoft Express Install, combining Samsung QMC Smart Signage with Logitech video conferencing solutions to support Microsoft Teams Rooms with minimal configuration.
Hotel: Flexible Hospitality Integration
In the hospitality zone, Samsung highlighted how in-room displays are evolving into part of the guest experience rather than standalone screens. The Frame for Hotel (model: HL03H)4 drew strong interest from attendees as a design-forward display created to blend naturally into guest rooms while supporting modern hotel operations.
Recognized with a Top New Technologies (TNT) Award in the Displays (TV) category and Future’s Best of Show in AV Technology, The Frame for Hotel reflects growing demand for screens that balance aesthetics and functionality. A built-in One Connect Box helps reduce visible cabling and simplify installation, which is an important consideration for both new builds and retrofits.
- Best of Show Awards from Future
- Top New Technologies (TNT) Awards from Commercial Integrator
Alongside Samsung Hotel TV, attendees could try LYNK Cloud in action. LYNK Cloud is a platform that helps hotels remotely manage, monitor and update connected hotel TVs and better understand how guests use in-room digital services.
Through its Business Intelligence capabilities, hotel teams can see which concierge features guests engage with most, from menu selections to content viewing habits. These insights help hotels refine services and improve the in-room experience, while laying the foundation for more personalized, design-led hospitality environments in the future.
Classroom: Educational Display Solutions
During the event, Samsung highlighted how the display can support continuity between classes by enabling educators to log in to their own personal profiles directly on the WAFX-P. To access their personal profiles, they simply scan a QR code or an NFC-enabled ID card. If a teacher forgets to log out, another can simply scan their ID card to switch profiles, making it easy to move between classrooms and displays.
The Interactive Display WAFX-P series was recognized with both a TNT Award in the Interactive Whiteboard category and Future’s Best of Show Award in the Tech & Learning category, reflectingits ability to reduce friction during everyday classroom instruction.
- Top New Technologies (TNT) Awards from Commercial Integrator
- Best of Show Awards from Future
Control Room: Unified Command Environments
Samsung The Wall MPF series is designed for mission-critical control rooms where clarity and continuity are essential. Powered by Black Seal Technology+, the display delivers deep blacks and refined contrast, ensuring critical information remains visible across large, bezel-free LED canvases in demanding operating conditions.
Samsung LED Signage Manager 2 (LSM2) is designed to streamline the installation and operation of large-scale LED systems in control room environments. With support for offline pre-configuration, automatic IP assignment and built-in self-diagnosis, LSM2 helps reduce setup time and maintain reliable day-to-day operation. During ISE 2026, LSM2 received the TNT Award from Commercial Integrator in the Videowall Software category.
- Top New Technologies (TNT) Awards from Commercial Integrator
The Wall can also be applied beyond control rooms. The Wall × Twickenham Studios was awarded AV News Magazine’s Project of the Year, recognizing Samsung’s first major LED screen build in the UK.
- AV News Awards from AV News Magazine
- AV Project of the Year (Commercial): The Wall, Twickenham Project
Protecting Samsung Signage, No Matter the Scale
Samsung integrates Knox Security across its commercial display portfolio to support multi-layered security from hardware to the application level. Knox includes advanced encryption and built-in protection designed to safeguard data today and as security standards evolve.
Platforms including VXT and LYNK Cloud are certified to internationally recognized standards: ISO/IEC 27001:2022 and 27701:2019, supporting secure operations and enhanced data security.
Behind the Booth: Leading the Conversation on Commercial Displays
At ISE 2026, Spark5 launched as a new showcase bringing together gaming, broadcast, design, live events and media within a single creative program. Powered by Samsung, Spark explores how creative technology is shaping modern storytelling through real-world applications across production, live experiences and immersive content.
Samsung also hosted Discover the Future with VXT 4.0, an after-hours event that highlighted recent platform updates and explored how cloud-based content management is supporting digital signage at scale.
ISE 2026 underscored Samsung’s 17-year leadership6 in commercial displays, highlighting how its portfolio continues to evolve alongside the changing needs of businesses worldwide.
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
