Thomas (TC) Miles, former Head of PwC’s Marketing Advisory today announces the official launch of BrandOrder, a consultancy with the mission to solve the problem of how organisations are having to ‘do more with less’ through better strategy and more streamlined portfolios, propositions, and operations.
The launch follows a cross-industry study of top 100 ASX listed Australian companies. The findings paint a stark picture of the modern corporate landscape:
- The Complexity Trap: 65%* of businesses are currently suffering from significant operational complexity that hinders performance.
- The Capacity Gap: 46%** of businesses are challenged with the internal capacity to deliver their targets.
- ‘Do More With Less’ Strain: Across every sector surveyed, the complexity-capacity disconnect exists, with many organisations lacking the structural clarity to solve.
Says TC Miles, Director at BrandOrder: “Over the last decade working in management consulting we’ve seen consistent themes around managing complexity while resources and teams are being fragmented. This study gives facts to what people are saying.
“Senior leaders intuitively know what needs to be done to improve organisational performance, but they often lack the time, budget or internal capability to help them. Many of these challenges faced are historical, planning processes, legacy brands and operational structures, putting them in the too-hard basket in the face of day-to-day delivery.
“There is often not just a need for better strategy, it’s the ability to get alignment through singular propositions, to meet the needs of stakeholders in the most efficient way. It requires experts in understanding businesses and the people in them, with the ability to navigate these structures, getting to what’s important to make businesses more focused, and ultimately more profitable.”
BrandOrder is able to offer a hands-on streamlined approach to delivering work in weeks, providing high-end management consulting services at a fraction of traditional costs allowing companies of all sizes across more sectors, to use the company’s services with work delivered to-date across customer service delivery, health, wealth, education, manufacturing, disability and professional services.
TC Miles brings 25 years of experience to his venture from British Telecom, Ogilvy, Leo Burnett, and PwC. He’s led many significant brand and marketing transformations, including British Telecom, BHP, the creation of Services Australia, EnergyAustralia, and Scyne Advisory. TC has driven operational improvements for Domino’s, Avant Mutual, Microsoft Network Partners, BMW, Nextt, and NBN Co.
BrandOrder offers a suite of specialised services, including:
- Go-To-Market (GTM) Diagnostic: Proprietary assessment of go-to-market performance across strategy, execution, and operations.
- Organising Ideas: Bringing together corporate and functional strategies in one single market facing idea to enable execution as one team.
- Go-To-Market Optimisation & Alignment: Expert management in improving brand portfolios, propositions and messaging from optimisation to consolidation, managing alignments across leadership, employees & sales/marketing teams.
- Operational Improvement: Redesigning processes, marketing workflows and budgeting to improve resource management.
“Demand for our services is being driven by leaders seeking better organisational alignment to improve performance, often as a result of restructures, M&A or getting control of the customer experience. As an industry, we’ve loved creating brands and propositions, but are terrible at saying goodbye to them when they’re no longer core or contributing to growth.
“We’re helping CMOs and executive teams to make ‘order out of chaos’, by removing unnecessary strategy layers and programs that dilute budgets and profitability,” concluded TC.
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