GrowthOps Asia has been appointed as the lead creative, social media and SEO agency for Volkswagen Singapore, following a competitive pitch concluded in December 2025.
“Volkswagen has always stood for accessible innovation and driving enjoyment,” said Chris Greenough, Regional Head of Creative Services, GrowthOps Asia. “What excited us about this pitch was the opportunity to help bring that fun spirit back, but in a way that is contemporary and relevant to Singaporeans.”
The appointment sees GrowthOps tasked with supporting Volkswagen Singapore’s always-on brand presence and upcoming vehicle launches, with a mandate to grow owned and earned demand in one of Asia’s most competitive automotive markets. The Singapore auto category has seen intensified competition from established European marques alongside a rapidly expanding wave of Chinese manufacturers, placing renewed emphasis on brand distinctiveness and relevance.
“We were looking for a partner who could balance brand-building with performance, and who truly understood how modern consumers discover, evaluate, and engage with automotive brands,” said John Gaw, Sales Director, VW & LCV, Volkswagen Group Singapore. “GrowthOps demonstrated a strong grasp of our challenges, a clear creative point of view, and the ability to connect strategy, content, and demand in a meaningful way.”
The win further strengthens GrowthOps’ presence in Singapore, where the agency continues to build integrated teams across creative, media, and performance disciplines to support enterprise brands navigating category disruption.
“Singapore is one of the most demanding automotive markets in the region, both commercially and creatively,” said Shaad Hamid, General Manager, GrowthOps Singapore. “Volkswagen’s ambition aligns closely with our strength as an integrated agency, blending brand, performance, and technology to drive real business outcomes. We’re excited to partner with the Volkswagen team on the next phase of their growth.”
The appointment builds on GrowthOps Asia’s growing track record with global and regional brands across mobility, financial services, and consumer categories, delivering integrated marketing solutions designed for complex, competitive markets.
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
