Sephora is delighted to welcome Hourglass Cosmetics, one of the world’s most prestigious luxury beauty brands, celebrated
for its cruelty-free philosophy and high-performance products, as it becomes an “Only at Sephora” partner in 2026.
Hourglass’ decision to partner with Sephora underscores Sephora’s growing momentum and strengthening position within the ANZ prestige beauty market.
Priya Venkatesh, Global Chief Merchandising Officer, Sephora said: “Hourglass is one of Sephora’s top-performing and most loved brands globally, with a strong and loyal following across our stores in the U.S., Canada, the U.K., Europe, the Middle East, China and Southeast Asia. We are thrilled to extend our partnership to Sephora Australia and introduce Hourglass to our Australian & New Zealand clients. Hourglass continues to deliver best-selling, industry-leading products, and we look forward to delighting our Australian customers with their iconic concealers, palettes and future innovations.”
Hourglass will join major makeup brands like Rare Beauty, Haus Labs, FENTY BEAUTY and Makeup By Mario, as exclusive brand partners with Sephora in Australia.& New Zealand
“The launch of Hourglass in Sephora Australia marks an important milestone in our global partnership, allowing us to scale our collaboration and create even stronger, more impactful global messages.” adds Priya Venkatesh.
Hourglass will officially launch across Sephora Australia & New Zealand stores, online, and via the Sephora app on February 26
the, with early access available on the Sephora App from February 25 th
“We’re thrilled to begin Hourglass’ next chapter in Australia and New Zealand with Sephora. From the beginning, our philosophy has centered on purpose-driven, high-performance products that elevate everyday beauty rituals. We’re excited to
share our vision in Australia in partnership with Sephora, whose strategic collaboration has supported our successful retail growth across key markets,” said Carisa Janes, Founder & President, Hourglass.
The Hourglass launch in Sephora ANZ will spotlight the brand’s category-defining complexion collection, introducing consumers to the brand’s high-performance innovations, including the best-selling Vanish Airbrush Concealer, Illusion Luminous Glow Foundation SPF 30, and Veil Hydrating Skin Tint
Customers can look forward to distinctive pop-up experiences as part of the launch. Notably, Sephora’s Pitt Street store from March 2-8, will be the third location globally, alongside the Hourglass flagship in New York and Selfridges London, to offer the highly anticipated Ambient Lighting Edit: Charms collection, a limited-edition customisable charm palette inspired by fine jewellery.
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