In Malaysia’s rapidly evolving digital landscape, clear and trustworthy communication has become more important than ever for customer-facing businesses. Recognizing this need, Tune Talk, the country’s fastest-growing mobile network operator (MNO), has entered into a strategic partnership with Truecaller, the world’s leading platform for trusted communication. The collaboration aims to redefine how Tune Talk connects with its customers by bringing more context, safety, and reliability to every interaction.
As part of this partnership, Tune Talk will leverage the Truecaller Customer Experience Solution to ensure every customer call is transparent, recognizable, and meaningful. With Verified Business Caller ID, customers can instantly identify genuine calls from Tune Talk, complete with a verified name, brand logo, and clear call purpose displayed on their screens. In addition, capabilities such as Business Profile, Call Reason, and Call Me Back enable Tune Talk to provide customers with greater clarity, confidence, and control — whether it’s for account support, loyalty offers, or plan renewals.
By adopting these capabilities across both inbound and outbound use cases, Tune Talk is setting a new benchmark for customer engagement in Malaysia’s telecom sector. This approach helps strengthen the connection between Tune Talk and its customers, fostering greater assurance and consistency in every interaction. Ultimately, this partnership reflects Tune Talk’s commitment to enhancing the customer experience through innovation — eliminating uncertainty, improving transparency, and fostering stronger, long-term relationships built on trust. Gurtaj Singh Padda, Co-founder & CEO of Tune Talk, said: “At Tune Talk, trust is at the core of every customer relationship. As we continue to digitalize and scale, ensuring that our customers feel safe and confident in every interaction with us is paramount. Partnering with Truecaller allows us to take a proactive step toward greater transparency, clarity, and customer assurance — values that define our commitment to being Malaysia’s most trusted and innovative telco.”
Speaking on the collaboration, Priyam Bose, Global Head GTM & Developer Products at Truecaller said, “At Truecaller, we believe great customer experiences begin with trust. Our partnership with Tune Talk enables Malaysian businesses to communicate with their customers in a more transparent, credible, and secure way. By combining the Truecaller Customer Experience Solution with Tune Talk’s strong local reach, we’re empowering businesses to build confidence at every customer outreach”.
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