Shopee, a leading e-commerce platform in Southeast Asia, Taiwan, and Brazil, has collaborated with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.
The new tools include a simplified approach to affiliate marketing and the ability to enhance Facebook Live by adding Collaborative Ads.
“Shopee is committed to strengthening our ecosystem and improving the e-commerce experience. This includes helping brands and sellers expand their reach while creating new opportunities for affiliates to thrive and be creative. Through this partnership with Meta, we are making it easier for creators, brands, and sellers to connect their Facebook communities with Shopee’s wide product assortment and trusted platform,” said Peggy Zhu, Head of Brand and Growth Marketing at Shopee.
Unlocking Value for Creators and Sellers Through Facebook Affiliate Partnerships
Creators with affiliate accounts can visit Facebook Affiliate Partnerships, a one-stop dashboard for them to link their Facebook and affiliate accounts. This allows creators to curate relevant products and tag affiliate listings directly in posts and Reels. Shoppers can click on these tags and complete their purchases directly on the affiliate partner’s site.
Shopee is the first partner for Facebook Affiliate Partnerships, leading the way on empowering creators to better monetise their content, engage audiences, and connect brands and sellers with new customers.
Creators can also benefit from a range of incentives through the Shopee Affiliate Programme, including higher commissions, free product samples, subscriber vouchers, and product sponsorships.
Shopee also empowers its affiliates by providing access to bootcamps and events that equip them with the knowledge and tools to create authentic, engaging content, helping them grow their influence and earnings.
With this collaboration, Shopee is demonstrating its commitment to the fast-growing creator economy, which is transforming how people discover, engage, and shop online.
This builds on Shopee’s momentum in strengthening its content ecosystem, with affiliates generating over 100 million pieces of Shopee Live and Shopee Video content in 2024—a threefold increase from the previous year.
“Affiliates are an essential part of today’s digital economy, shaping how people discover and engage with products online. By empowering affiliates, we are enriching the way people shop across both platforms and creating more opportunities for success for sellers and brands,” Ms Zhu added.
Thai creator Suparat, who channels his love for bonsai into his RakBonsai Facebook Page, said he heard about the Facebook Affiliate Partnership from Shopee. “It’s been easy to use, with a fast and smooth upload system. After just about ten days, I’ve seen encouraging earnings from my product tags. The overall feedback from the creator community has also been very positive,” he said
Facebook Affiliate Partnerships with Shopee is now available in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil.
Enhancing Facebook Live with Seamless Checkout on Shopee
Brands and sellers who primarily sell online can now maximise the impact of their Facebook Live by adding Collaborative Ads, introducing a more seamless way to feature products from their Shopee product catalogue in their livestream.
Shoppers are able to click on the featured catalogue products while watching the livestream and are guided to complete their checkout on Shopee. Brands and sellers can also pin products from their catalogue directly within the livestream and guide viewers to Shopee for more product information, reviews, and a simplified checkout process.
Shopee is the first marketplace to integrate with this beta product, which is currently being piloted in Thailand, Indonesia, Vietnam, and the Philippines and will be launching in other markets soon.
“With these product updates, Meta is demonstrating how we’re evolving to meet changing consumer behaviours in the region. By integrating social content via affiliate marketing and livestreams, we’re creating opportunities for people to discover and act on their interests within their social experience. The positive early feedback from Shopee’s integration with these products validates our shared focus on meaningful discovery and connection,” said Damian Kim, APAC Director of Monetisation, Meta.
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