Kredence Creative Solutions (KCS), an independent Malaysian digital-first creative agency, was recently recognised with multiple accolades at two of the region’s leading industry awards: the Advertising + Marketing’s Agency of the Year Awards 2025 (AOTY) and the MARKies Awards 2025. These distinctions underscore the agency’s achievements in both organisational culture and creative excellence.
At the AOTY Awards, KCS received Silver for Agency Leader of the Year, an acknowledgment of the leadership of Co-Founder and Chief Executive Officer, Suet Keem Tan. Under her stewardship, the agency has demonstrated the ability to scale its capabilities while maintaining the agility and focus that distinguish independent firms. KCS was also awarded Silver for Best Agency Culture, highlighting its commitment to cultivating a workplace defined by empowerment, inclusivity, and sustained professional development.
In addition, KCS earned Bronze for Most Effective Use – Video at the MARKies Awards 2025 for its work on the Julie’s Biscuits National Day Campaign. The campaign successfully reinterpreted a heritage brand for a contemporary audience, employing innovative video storytelling to generate strong engagement and cultural relevance.
Reflecting on these achievements, Suet Keem Tan, Co-Founder & CEO of KCS, stated, “These awards provide meaningful validation of both our creative work and the culture that supports it. They recognise not only the campaigns we deliver to clients, but also the environment we have built to sustain excellence over the long term. For us, success is measured not simply by visibility, but by creating work and a workplace that leaves a lasting impact.”
Central to KCS’s continued success is its people-first culture. The agency has invested in professional development programmes, mentorship, and workplace initiatives that prioritise both career growth and well-being. This emphasis has resulted in high retention, a collaborative environment, and a team that combines creativity with technical expertise, a balance that strengthens every client engagement.
Looking ahead, KCS is focused on expanding its integrated capabilities, with particular emphasis on experiential activations and regional cross-market campaigns. The agency aims to build on its foundation of trust and creativity to deliver work that not only meets performance objectives but also sets new standards of cultural relevance and client partnership across Southeast Asia.
“Our goal is to keep pushing the boundaries of what an agency can do for its clients,” said Keem. “As we grow, we want every campaign to reflect not only strong results but also a deeper cultural connection that makes a lasting difference across the region.”
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