– Liga X Sdn. Bhd. (Liga X) has officially announced Zurich Malaysia (Zurich) as the Presenting Partner for the Zurich Liga 7×7 All Stars 2025 – a football and lifestyle festival set to take place on Saturday, 19 July 2025 at Stadium Bola Sepak Kuala Lumpur. More than just a football tournament, the Zurich Liga 7×7 All Stars 2025 will feature thrilling matches, live music, and community-driven experiences, coming together for an unforgettable celebration.
The announcement was made at a press conference held at Majestic Hotel Kuala Lumpur, in the presence of Junior Cho, Country Chief Executive Officer of Zurich Malaysia, and Adam Azman, Director of Liga X, alongside public figures such as Khairy Jamaluddin, national football legend Safee Sali, and a host of professional athletes and influencers.
This partnership highlights a shared goal between Zurich and Liga X to use football as a platform to bring people together, promote healthy living, and make a lasting impact on local communities.
Adam Azman, Director of Liga X Sdn. Bhd. shared, “We are honoured to welcome Zurich Malaysia as Presenting Partner for their debut with us. Their commitment to the community mirrors our own, creating meaningful impact where sport meets culture. Together, we are showcasing how football can be a powerful platform to bring people together, celebrate local heroes, and deliver unforgettable fan experiences that unite sport, culture, and community.”
“Football has a unique way of bringing people together – it builds trust, inspires resilience and creates moments that stay with us for life. At Zurich Malaysia, that is what We Care and strive to do, to be there when it matters most, and to support people through every stage of their journey. Our partnership with Liga X reflects that belief. Through Zurich Liga 7×7 All Stars 2025, we are not just celebrating the game, we are investing in a stronger, healthier community and championing a future where Malaysians care for what matters most to them.” added Junior Cho, Country CEO of Zurich Malaysia.
The Zurich Liga 7×7 All Stars 2025 lineup features four powerhouse teams managed by prominent figures and captained by football legends include:
- Team Bangsa Bola – Managed by Tan Sri Nazir Razak, captained by John Terry
- Team Zurich – Led by Junior Cho, featuring Dimitar Berbatov
- Team Wizards – Managed by Khairy Jamaluddin, captained by Ryan Giggs
- Team Harimau – Led by Tan Sri Tony Fernandes, with Safee Sali as team captain
In addition to the football action, fans can enjoy a vibrant lineup of activities throughout the day. The event will start with a community morning run, led by Challo Sports Club and Wondermiles, followed by a variety of wellness activations. The Festival Zone, curated with Friends of Markas x Pasar Seloka, will feature artisanal food, music, merchandise drops, and live performances.
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