[Singapore, September 2024] – Viddsee, a pioneer in short-form premium content, is taking bold steps toward enhancing its branded content production capabilities with two strategic hires. This move signals the company’s commitment to pushing the boundaries of creativity and marketing effectiveness, ensuring clients receive world-class, impactful content solutions that align with their goals.
Key New Hires to Drive Strategic Growth
Viddsee has appointed Christopher Cumming as Vice President, Commercial. Cumming, a seasoned professional with extensive experience from leadership roles at Cue Group, Wavemaker, and Wunderman Thompson, is set to spearhead the company’s commercial strategy. With a rich portfolio of collaborations with brands such as Cetaphil, Lego, adidas, and The House of Suntory, Cumming has a proven track record of delivering innovative marketing strategies that drive business growth.
“I am thrilled to join Viddsee at such a pivotal time in its growth journey. I look forward to working with the talented team to enhance our commercial strategies and deliver outstanding value to our clients through innovative content solutions,” said Cumming.
In parallel, Viddsee has appointed Irsyaduddin Ifwat as Associate Creative Director. Ifwat, known for his artistic flair and leadership, has played pivotal roles in creative projects at SATS and PropertyGuru. Together with Afiq Jaafar, who brings his experience in leading award-winning campaigns, the duo will elevate Viddsee’s creative output, delivering branded content that resonates with audiences and fulfills client objectives.
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Strengthening Viddsee’s Creative Arsenal
With these appointments, Viddsee’s production and creative teams are positioned to push the boundaries of branded content. The company’s creative prowess will be further enriched by Ifwat and Jaafar’s leadership, delivering holistic solutions that merge artistic direction with strategic goals.
Ho Jia Jian, Founder and CEO of Viddsee, shared his enthusiasm for the new hires: “The addition of Christopher and Ifwat, combined with our commitment to growth, reinforces our dedication to creativity and excellence. We eagerly anticipate their contributions to our mission of empowering storytellers and enhancing client experiences.”
Accelerating Growth and Innovation
These strategic appointments underscore Viddsee’s commitment to innovation, storytelling, and collaboration. The company’s clients can expect expertly crafted branded content that elevates their brand presence and meets their strategic objectives. By expanding its team with creative visionaries and commercial strategists, Viddsee is solidifying its leadership in the branded content industry.
About Viddsee
Viddsee is a leading platform for short-form premium content, empowering storytellers and brands to create meaningful connections with audiences. Through a blend of creativity, technology, and strategy, Viddsee offers tailored branded content solutions that amplify client success.
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