SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in June 2024, hoping to be of assistance to more people in the mobile game industry who are trying to understand the changing trends of the global mobile market.
The overall performance of global mobile games in June:
- The mini-game 【New Martial Arts Superstar】 topped the advertising charts with 17,000 ad creatives
- Rollic had three games on the list, with 【Twisted Tangle】 generating monthly revenue exceeding one million dollars.
- With the addition of a highly popular female character to its card pool, KURO GAMES’s 【Wuthering Waves】 saw its revenue doubled.
- With over 40 million downloads, Supercell’s new game 【Squad Busters】 ranked first in downloads on both app stores.
Top 20 Mobile Games by Advertising in June 2024
1、【New Martial Arts Superstar】: Idle Wuxia Game Tops Advertising Rankings
According to the advertising rankings, classic themes such as Wuxia, Three Kingdoms, and Xianxia are currently gaining significant traction in Southeast Asia. Topping the iOS advertising chart is 【New Martial Arts Superstar】, the first Idle Roguelike Martial Arts Card Game published by CloudOcean Star. The game is an adaptation of the Chinese WeChat mini-game hit【Martial Arts Star】. It features a bright and fresh overall art style, with scenes and character designs that strongly evoke the vintage Hong Kong comic aesthetic.
The game was officially released on June 17, 2024. According to SocialPeta,【New Martial Arts Superstar】 accumulated nearly 17,000 deduplicated ad creatives in June, spanning a total of 45 days of advertising. The specific iOS advertising details are as follows:
- Ads were placed in 28 regions, with the largest share targeting the Taiwan market.
- Video ads constituted approximately 74.92% of the creatives over the past 30 days.
- The majority of video ad creatives were in a vertical 720×1280 format, accounting for around 60.86%.
- Image ads made up about 25.08% of the creatives over the past 30 days.
- Most image ad creatives were in a square 1080×1080 format, accounting for around 83.38%.
- The ad copy keywords focused on terms such as “Wuxia,” “roguelike,” “idle,” “hack and slash,” “AI,” and “1717 draws.”
Regarding the image ad creatives, 【New Martial Arts Superstar】 employs the typical mini-game strategy of “leveraging IP” combined with the allure of “free thousand draws.” The ad creatives are extremely diverse, often sourced from the 1997 version of the TV series “Demi-Gods and Semi-Devils,” Bruce Lee films, “Naruto” character Rock Lee, Stephen Chow movies, and more. The images are exquisitely crafted, with clear signs of AI involvement.
Examining the extent of film and TV IP in the image ad creatives
The video ad creatives primarily feature AI-generated voiceovers combined with special effects of character ultimates, as well as short video segments designed for engagement, such as couples arguing, “you downloaded the wrong game,” and bowing apologies at the beginning. In addition to AI-generated image creatives, 【New Martial Arts Superstar】 also released several AI-generated video creatives. These videos exhibit smooth action transitions with slight stutters in finer details, which is particularly appealing!
2、【Draconia Saga】: Dominating the Southeast Asian Charts Across All Platforms
【Draconia Saga】 is the overseas version of ZLONGAME’s pet-raising MMORPG 【龙之国物语】. The Southeast Asian and Vietnamese servers are being published by the South Korean company Sugarfun Games. Players can capture and train pets, fully enjoying the adventure of fighting alongside their companions and exploring the world. The game is set to be officially released on August 28, 2024. According to SocialPeta, 【Draconia Saga】 accumulated nearly 14,000 deduplicated ad creatives over 41 days in June. The specific Android advertising details are as follows:
- Ads were placed in 11 regions, with the largest share (approximately 45.7%) targeting the Thai market.
- Video ads constituted approximately 37.94% of the creatives over the past 30 days.
- The majority of video ad creatives were in a horizontal 1280×720 format, accounting for around 34.55%.
- Image ads made up about 62.06% of the creatives over the past 30 days.
- Most image ad creatives were in a horizontal 1200×628 format, accounting for around 32.3%.
- The languages used in the ad copy were Thai (42.75%), English (33.01%), Vietnamese (20.13%), and Indonesian.
The image ad creatives for 【Draconia Saga】 also exhibit clear signs of AI involvement. Despite the game characters’ predominantly chibi style, many of the promotional materials feature full-sized, anime-style half-body portraits. In addition to using cute female characters to attract players,【Draconia Saga】 effectively captures user attention with contrasting compositions that pair oversized plush pets with chibi characters.
3、”Twisted Tangle”: Rollic’s Hyper-Casual Games Take Center Stage
When compiling the rankings, it noticed that both Glaciers Game and Rollic Games had multiple titles on the list, with at least three games each making it onto the June advertising rankings. Today, let’s take a closer look at Rollic’s top-performing hyper-casual game 【Twisted Tangle】.
【Twisted Tangle】 is a rope-untying puzzle game released by Rollic on May 11, 2023. Players can enjoy attempting to solve knot puzzles without any move limitations. Despite the presence of numerous competing rope-tying games in the market, 【Twisted Tangle】 has successfully achieved millions in revenue through several detailed optimizations. These include removing move limitations in favor of time constraints, adding fixed points for ropes, optimizing the game to a 2D top-down perspective, and incorporating knot-dissolving animations.
According to SocialPeta, 【Twisted Tangle】 accumulated nearly 10,000 deduplicated ad creatives in June, spanning a total of 425 days of advertising. The specific Android advertising details are as follows:
- Ads were placed in 70 regions, with the largest shares targeting the United States and Brazil markets.
- Video ads constituted approximately 99.97% of the creatives over the past 30 days.
- The majority of video ad creatives were in a vertical 720×900 format, accounting for around 99.1%.
- The ad copy keywords focused on terms such as “intellectual challenge,” “impossible to pass,” and “test your brain age.”
Analyzing the proportion of ad creatives, 【Twisted Tangle】 primarily uses video content, predominantly featuring a combination of ASMR craft activities, live-action playthroughs, and gameplay. According to SocialPeta, videos that begin with ASMR auditory experiences, such as diamond painting or wire-cutting, achieve notably higher rankings in display estimates.
Top 20 Mobile Games by Revenue in June 2024
Top Revenue-Generating Products on the App Store in June are:
- 【Royal Match】, a match-three puzzle game from Dream Games, retained its top spot on the App Store’s mobile game revenue chart, generating $66.1 million in June, a month-over-month increase of approximately 1.7%. U.S. players contributed a significant 62% of this revenue.
- 【パズル＆ドラゴンズ】, a 14-year-old casual RPG from GungHo, saw its revenue double, earning $27 million in June, a month-over-month increase of approximately 116%. This made it the highest-grossing Japanese mobile game on the App Store in June.
- 【Wuthering Waves】, an open-world ARPG from KURO GAMES, generated $15.5 million in June, a month-over-month increase of approximately 93.8%, following the update of the 5-star limited card pool characters: Yin Lin and Jin Xi.
Top Revenue-Generating Products on Google Play in June are:
- 【Wuthering Waves】, an open-world ARPG from KURO GAMES, generated $14.8 million in June, a month-over-month increase of approximately 300%, making it the top revenue gainer on Google Play.
- 【学園アイドルマスター】, a new game from Bandai Namco’s THE IDOLM@STER, earned $10.4 million in June, a month-over-month increase of approximately 73.3%.
- 【Solo Leveling: Arise】, a game from Netmarble based on a popular Korean IP, earned $9.9 million in June, but its revenue dropped by approximately 61% month-over-month.
Top 20 Mobile Games by Downloads in June 2024
Top Downloaded Products on the App Store in June are:
- 【Squad Busters】, the sixth mobile game from Supercell, launched on May 29 and achieved approximately 15.4 million downloads on a single platform in June.
- 【CookieRun: Tower of Adventures】, a new action game from Devsisters based on the popular Korean IP GingerBrave, launched on June 25 and garnered approximately 5.2 million downloads on a single platform in its launch month (June).
- 【My Perfect Hotel】, a casual management game from SayGames, achieved approximately 2.1 million downloads on a single platform in June, a month-over-month increase of about 90.9%, with U.S. players contributing 21.9% of the downloads.
Top Downloaded Products on Google Play in June are:
- 【Manage Supermarket Simulator】, a hit simulation management game from Zego Studio, launched on May 27 and achieved approximately 17.3 million downloads on a single platform in June.
- 【Indian Bikes Driving 3D Game】, a simulation driving game from Rohit Gaming Studio, garnered approximately 7.4 million downloads on a single platform in June, a month-over-month increase of about 15.6%, with Indian players contributing 93.2% of the downloads.
- 【Snake Clash!】, a snake battle game from Supercent, achieved approximately 7.1 million downloads on a single platform in June, a month-over-month increase of about 31.5%, with U.S. players contributing 23.9% of the downloads.
The above are insights into global mobile game launches in June 2024, as well as mobile game revenue and download situations across both the App Store and Google Play. For more mobile marketing data, please visit www.socialpeta.com.
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