In a significant development for the B2B marketing landscape, I.M.A has been appointed as the brand marketing agency of record for Royal Wolf across Australia and New Zealand. The appointment follows a fiercely competitive pitch and positions I.M.A to drive strategic and creative support aimed at propelling Royal Wolf’s growth.
I.M.A’s comprehensive remit includes strategy, creative development, website experience, social media, signage, and sales tools. Notably, the agency will lead a brand refresh, steered by Creative Director Andrew Bex, to modernize Royal Wolf’s visual identity and tone of voice.
Jake Cush, Group Account Director at I.M.A, expressed the team’s enthusiasm: “We are thrilled to provide brand marketing support to fuel Royal Wolf’s ambitious growth plans. Alongside a brand refresh, we are kicking off a website redevelopment project to create a leading online experience for the B2B hire category, focused on generating leads.”
Cush further highlighted the complexity of the stakeholder set they aim to address, which includes large manufacturers, construction companies, small businesses, DIY enthusiasts, major events, and the mining sector. “I.M.A’s deep expertise across all of these sectors will help us redefine the brand’s go-to-market approach, enabling it to drive significant engagement for Royal Wolf,” he added.
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David Humphreys, GM Marketing at Royal Wolf, lauded I.M.A’s proven track record in the B2B, technical, and industrial sectors. “We can’t wait to launch our first campaign which will give us a competitive edge in today’s volatile and fast-paced market, underscoring our position as the leading provider of container solutions while highlighting our diverse product range and services to our customers,” said Humphreys.
The first campaign, leveraging Royal Wolf’s sponsorship of the New Zealand Highlanders to enhance visibility and engagement, is slated to launch in Q3 2024.
This significant win adds to I.M.A’s recent business successes, including securing ELGAS, RFI Technology Solutions, and DHI Seaport as new clients.
About Royal Wolf
Royal Wolf – owned by the worlds’ largest hire company, United Rentals – is Australia and New Zealand’s largest container hire business. With over 28 years of experience and 40+ company branch locations throughout Australia and New Zealand. Royal Wolf is the market leader and Industry specialist in the design and hire of new and modified shipping containers.
Royal Wolf is a business that rents out ‘space’. Whether its 20- or 40-foot containers for storage of goods, providing shipping containers for Taylor Swift to get her gear all around Australia for her tour, creating custom modifications for use at sports and music venues or self-storage for small business and consumers… you can do anything in a Royal Wolf.
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