In a strategic move signaling a new chapter in integrated marketing solutions, Havas Media Network has announced the promotion of Alastair Baker to the role of National Head of Planning. This newly minted position marks a significant step in the network’s commitment to driving client growth through innovative and comprehensive marketing strategies.
Alastair Baker, previously the Head of Strategy at Havas Media Network Melbourne, has been instrumental in fostering the development of groundbreaking work that has significantly contributed to client expansion. His new role will see him at the forefront of crafting solutions for marketers seeking a unified customer perspective. Baker’s expertise will be pivotal in developing tools, processes, and structures that ensure the seamless integration of the agency’s diverse capabilities, spanning ecommerce, digital performance, search, content, activation, and paid media teams.
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With a focus on fostering profitable growth for Havas’ clients, both in the short and long term, Baker aims to elevate brands by increasing the number of returning high-value customers. His impressive career spans over 13 years, with experience across media, creative, and digital agencies in the UK and Australia, including notable stints at Fetch London, Vizeum UK, and iProspect in Melbourne.
Virginia Hyland, CEO of Havas Media Network, expressed her enthusiasm about Baker’s new role, stating: “I’m absolutely thrilled to have Alastair accept the role of National Head of Planning at a time when marketers are feeling the loaded pressure from their businesses to do more with the same or lower budgets. This challenge creates opportunity for Alastair to develop agency solutions that enable clients’ businesses to grow well through understanding who to best engage and deliver influential campaigns. Alastair’s role will mean that Havas Media continues to transform into a new style of agency that better aligns to the challenges faced by marketers on a daily basis. He is such a talent, and we are excited to have him join our leadership team.”
Baker himself is energized by the prospects of his new position, remarking: “I’m excited to move into the newly created role of National Head of Planning at Havas. I’m energised by the opportunity to develop new data, tech and process solutions that drive sustainable growth for our clients across the entire customer journey. We’re consistently seeking ways to better connect our media, content and CX services to drive mutual benefits for clients.”
Already active in his role as National Head of Planning, Baker is set to introduce a revamped planning process and implement an enhanced tool strategy in 2024, aimed at fostering smarter, profit-driven decisions for clients.
As Havas Media Network strides into a new era of marketing excellence, Alastair Baker’s leadership and innovative approach promise to be a driving force in the industry. Stay tuned to Marketing In Asia for more updates and insights into this exciting development.
About Havas Network
Havas is one of the world’s largest global communications groups. Founded in 1853 in Paris, the Network employs 22,000 people in more than 100 countries. At Havas, we take a more holistic view of the role of media; examining every step of the customer journey to design and deliver brand experiences that influence consumer opinion, behaviour, and action at every interaction. Havas Network mission is to make a meaningful difference to brands, businesses, and people. Havas Network integrated Vivendi in December 2017.
We continually deliver growth for some of the world’s most iconic brands through our firm understanding of how to navigate heightened consumer expectations and build experiences that are as progressive as they are effective. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow.
