A content strategy is a plan that outlines the type of content you will create and how to distribute it while also addressing the question of budget allocation for both creation and distribution. When creating a content strategy, it is essential to have a clear idea of your goals and objectives. For it to be successful, you need to have a plan. A plan that includes a clearly defined budget for content creation as well as distribution.
Introducing you to the 6:7 content strategy!
In this research, Marketing In Asia (M.I.A) suggests a 6:7 content strategy while also elaborating on the percentage of the budget to be allocated to different content distribution channels. The report dives deeper into budgeting for all three types of media: owned media, paid media, and earned media and the respective modes of content distribution within each.
According to the report, content marketing makes for 13% of the digital marketing budget, of which 6% is allocated for content creation, and 7% goes to content distribution.
Download the report to gain insights on how the budget is divided further amongst owned, paid and earned media components.
To know how to strategise a content marketing budget effectively read– How To Spend Your Content Budget Effectively In 2022