By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    9 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    10 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    10 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    7 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    7 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    9 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    7 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    4 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    4 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: 3 Reasons Brands Need to Adopt Predictive Analytics
Share
Sign In
Notification Show More
Latest News
Manulife
Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity
Press Release
kyndryl
Kyndryl Launches AI Innovation Lab in Singapore
Press Release
SQUID GAME
OWNDAYS launches collaboration collection with Netflix hit series Squid Game
Press Release
Clare Yardley
Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
Press Release
Christmas In July
What to Eat, Drink, and Cheer at Christmas in July Festival
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Trends > 3 Reasons Brands Need to Adopt Predictive Analytics
Trends

3 Reasons Brands Need to Adopt Predictive Analytics

profile
Last updated: 2024/08/08 at 7:18 PM
Learn Techx
Share
4 Min Read
3-reasons-brands-need-to-adopt-predictive-analytics
SHARE

You need some tools or technology, which will present you the data and predict your business and forecast it.

Technology adoption is the key to a successful business. Brands are going digital to reach to their target customers. The digital transformation is everywhere and you can change your companies for sure. Implementation of the tools like Predictive analytics can change your business and you could witness manifolds growth in your business.

Predictive analytics is nothing but a branch of advanced analytics which would help you to make smarter decisions in regard to your business and customers’ behaviour. Some of the techniques associated with predictive analytics are machine learning, artificial intelligence, data mining, modelling, and statistics. Using these techniques you can predict the future and forecast your business. The biggest advantage will be you can streamline your operations, marketing and accounts department using the forecast reports.

The technology adoption and the growth of digital transformation made customers smarter. Thus, brands are in a race to adopt the new technologies and to achieve the digital transformation to retain customers and find new business opportunities. If you are not either adopting new technology or planning for digital transformation, then you are losing the biggest opportunities to grow your business and give a tough competition to your competitors in the market. It is being used in various domains including supply chain, network, sales, marketing, financial, customer management, social media and risk analysis.

The implementation of predictive analytics is very useful for both B2B and B2C brands. It will help them to generate more sales through accurate sales forecasts and reducing the costs significantly in all the aspects. Business owners and entrepreneurs could use the dashboards to know their key indicators are working and accordingly they can make smart decisions.

Why predictive analytics in the first place?

Data Management. Your business data is everything for your business in regard to make better decisions. For example, data of customers and their behaviour of online purchase will help the e-commerce companies to frame the right strategies that would work and help them to garner more revenue. Of late, the companies are securing data of their customers from all the corners and using cloud storages to secure the data of customers’ interactions. They need to evaluate and analyze the data, which is an integral part of business intelligence. You need some tools or technology, which will present you the data and predict your business and forecast it.

Business Intelligence. Companies have been using business intelligence technologies to keep them ahead in the competitive age. The implementation of predictive analytics will help them in forecasting their business and to decide their future moves to promote & retain customers. This is the major reason that has been driving the demand for predictive analytics and advanced analytics tools.

Future outcomes and customer requirements. You need to focus on customers’ requirement and a good CRM strategy to manage and retain your customers. The implementation of predictive analytics helped many companies in this segment. For a better management, you can use predictive analytics technologies or techniques.

You Might Also Like

Kyndryl Launches AI Innovation Lab in Singapore

OWNDAYS launches collaboration collection with Netflix hit series Squid Game

Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services

What to Eat, Drink, and Cheer at Christmas in July Festival

Archetype APAC appoints Mei Ling Yeow as Head of Strategy and Innovation to drive service innovation and strategic transformation

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: consumer research, digital marketing, strategy, technology

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Learn Techx August 8, 2024 October 20, 2018
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Learn Techx
    Follow:
    Learnitude Technologies, a leading Odoo ERP development company, based out of Malaysia and India. We've been helping brands on cloud-based ERP and CRM Solutions, Data Visualization, Mobility, Predictive Analytics and Dashboard Management.
    Previous Article Job Search: Everybody Needs To Know This One Online Hack
    Next Article over-170-digital-marketers-graduate-from-google Over 170 Digital Marketers Graduate From Google
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Manulife
    Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity
    Press Release 3 days ago
    kyndryl
    Kyndryl Launches AI Innovation Lab in Singapore
    Press Release 3 days ago
    SQUID GAME
    OWNDAYS launches collaboration collection with Netflix hit series Squid Game
    Press Release 3 days ago
    Clare Yardley
    Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
    Press Release 6 days ago

    PropertyGuru

    property guru

    You Might also Like

    kyndryl
    Press Release

    Kyndryl Launches AI Innovation Lab in Singapore

    3 days ago
    SQUID GAME
    Press Release

    OWNDAYS launches collaboration collection with Netflix hit series Squid Game

    3 days ago
    Clare Yardley
    Press Release

    Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services

    6 days ago
    Christmas In July
    Press Release

    What to Eat, Drink, and Cheer at Christmas in July Festival

    6 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy