By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    1 month ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    4 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    4 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    7 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    4 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    4 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Marketing Mindset 101
Share
Sign In
Notification Show More
Latest News
Adobe Stock
Social Media Fuels Fragrance Sampling as Gen Z and Gen Alpha Seek Affordable Prestige
Press Release
Robert and Bee Nee
How a Global MBA Education Redefines Leadership Across Industries
Press Release
Ian Tickle
Freshworks Names Ian Tickle as Chief of Global Field Operations
Press Release
Noble Peace Price
Nobel Peace Prize Laureate President José Ramos-Horta Appointed As Honorary Adjunct Professor at Taylor’s University
Press Release
CleverTap
CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Buzz > Marketing Mindset 101
Buzz

Marketing Mindset 101

profile
Last updated: 2022/07/29 at 4:12 PM
Jwan Heah
Share
11 Min Read
marketing-mindset-101
SHARE

Here are some key pointers for entrepreneurs and non-marketing business leaders to help you improve your marketing strategy and hopefully get you the results you desire. 

Having worked with various business leaders over the last year, I realised that many organisations are not achieving their full marketing potential as they are being held back by the leader’s mindset towards marketing. In today’s consumer world, people no longer buy what you are selling but how you are selling.

They buy the stories you tell and are captivated by the creativity of your marketing efforts. With so many brands in the market and ease of information flow, it is no longer about if I build it they will buy, it is about creating an emotional connection between the brand and consumer.

With every brand investing heavily in trying to get your attention, it is about owning space and being top of mind in an ever-crowded world. Failing to understand some of these key points in marketing can stifle your organisation’s growth. 

1. WHAT YOU LIKE IS NOT WHAT YOUR BRAND’S AUDIENCE LIKES 

Having been a business owner for many years, I understand how this can be an issue. As a business leader/manager, you often confuse your personal preferences and more devastatingly your personal social media metrics with the organisation’s. Coupled with the lack of marketing knowledge, there is a tendency for many business leaders to assume that their choice of media consumption and their aesthetic preference is the right choice for the brand.

Even leaders and managers who have long served with the organisation but failed to gain new insights and knowledge on the ever rapid changing consumer landscape can serve up the wrong recipe for a brand. I’ve watched as business leaders waste resources and direct numerous marketing efforts that were either “Wuuutt??” to literally “ugh!”. Results range from a plain waste of resources to disastrous damage to a brand’s image. 

The right way to channel resources and create the most targeted marketing efforts is to find out what works for your brand’s audience (remember, not you) to study the data that you have (or gather data if you don’t!) and if you can, plain and simply just ask your audience. The key is to remember to keep an open mind and refrain from confusing your personal preference for what the brand needs. 

“Refrain from confusing your personal preference for what the brand needs” 

2. QUALITY OF CONTENT PRODUCTION 

Whilst we all know that quality content is tantamount to attracting, retaining and growing your audience, the quality of the production of your content is equally important. This is because the production quality directly impacts your brand’s image and more importantly, credibility. As we are in an age where we consume so much content, your audience is exposed to various content almost every minute.

This not only gives them options but comparisons. Do you watch a poorly produced content shot on a mobile phone and decide to make a purchase? What perception would you have of a brand that shot a video on a badly positioned mobile phone and earphones as a microphone? What impression would you have of a renowned brand if you struggled to hear what is being played in an ad? 

With consumer attention now at its shortest, options at its widest, speed of selection at its fastest, and consumers at their smartest, it is a serious competition for eyeballs and ears. Brands are all fighting for space and it is the ones that not only have the best content but the best quality content that wins. We are often blinded by our cost-saving approach that we tarnish the organisation’s brand by publishing sub-par quality content and ads, whereas as consumers ourselves we are attracted to and consume high-quality production content and advertising. Oh, the irony. 

“The quality of the production directly impacts your brand’s image and more importantly, credibility.” 

3. DEFINE METRICS 

One of the biggest mistakes entrepreneurs and business leaders make is they fail to understand the right marketing metrics. A recent discussion left me aghast as a business leader referenced one epic failure of a sponsored campaign as a success and that more of such campaigns should be run. Every person in the marketing team and the sponsors of the campaign were extremely unhappy with the project and the team fell short of begging the sponsor to continue with the final phase of the campaign. The lack of understanding of marketing coupled with the ‘a boss must know it all’ mentality can lead to horrible decisions. 

As leaders, it is important that we accept and appreciate the fact that it is not a requirement for us to have to know everything. The best leaders hire talent, define and agree on the results, and step out of the team’s way. Remember good leaders are continuous learners, especially in these fast-changing times, leaders need to keep learning to ensure they understand the marketing landscape and use the right metrics to measure success. 

4. DATA 

If you want to win in anything, there must be strategy and tactics. These are developed with insights and information that allow you to make informed decisions. The key word here being informed decisions, not assumptions. Because as we all know, assumptions can make an ass out of you! I’m often left dumbfounded by senior executives making decisions based on next to nothing. With social listening and digital tools in abundance today, all brands have access to so much data. There is no reason whatsoever for business leaders to make decisions based on gut feel or their own emotional choices. With a mere click of a button, we can view information on who what why when where what and how! 

Operating without data is akin to driving blind and deaf on a highway. Gather your data and insights, continuously and frequently test your marketing efforts to see what works for your brand and always remember, to remove your personal bias and make informed decisions. 

“Operating without data is akin to driving blind and deaf on a highway”

5. INVEST 

A very successful entrepreneur once told me “If you want to cut cost, close down the business and you will have zero cost to worry about.” The key is to optimise cost not reduce cost. The problem arises as business leaders who are non-marketing centric and whilst caught up in the whirlwind of business matters, marketing and unfortunately people take a back seat in their priorities. 

Doing business without marketing is like winking at a girl in the dark. You are the only one who knows what you’re doing. In today’s world, marketing is the only thing. So many successful brands out there no longer own their own product or manufacture anything. They focus on creating a brand and marketing the hell out of it because they understand that marketing sells. As the founder of HubSpot once said, “it is not what you sell that matters as much as how you sell it”. As we try to optimise cost, its good that we take time to audit our entire business operations and optimise cost. A quick audit of a small organisation recently led us to immediately notice that due to old business practices (try decades) that the accounts, finance, admin, and hr were heavily overstaffed and operating with archaic processes that required numerous hard copy forms (didn’t help that the team had never been re-trained to keep up with the times). This coupled with upper management that is unwilling to learn how to use their mobile phones (some on iPhone 12’s mind you!) to operate the business, make the organisation extremely cost-inefficient. These could be easily and quickly improved for next to nothing and resource channelled to one of the most important functions, marketing. 

“Doing business without marketing is like winking at a girl in the dark” 

We titled this Marketing Mindset 101 because while these are basic pointers, it is critical that we pay attention to our mindset to ensure our organisation continues to grow. As a business leader or entrepreneur, we have to embrace change and learn to step out of our comfort zones and continuously learn and adapt to the current marketing landscape. 

You Might Also Like

Social Media Fuels Fragrance Sampling as Gen Z and Gen Alpha Seek Affordable Prestige

How a Global MBA Education Redefines Leadership Across Industries

Freshworks Names Ian Tickle as Chief of Global Field Operations

Nobel Peace Prize Laureate President José Ramos-Horta Appointed As Honorary Adjunct Professor at Taylor’s University

CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: content marketing, marketing

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Jwan Heah July 29, 2022 May 6, 2021
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Jwan Heah
    Follow:
    'Connecting brands to the people that matter most to them', Jwan's personal mission statement drives his roles as the Chief Operating Officer for The Malaysia Book Of Records.
    Previous Article appsflyer-announces-predictive-analytics-product-for-skadnetwork-as-part-of-sk360,-its-comprehensive-skadnetwork-suite AppsFlyer Announces Predictive Analytics Product For SKAdNetwork As Part Of SK360, Its Comprehensive SKAdNetwork Suite
    Next Article how-bitcoin-has-learned-to-market-itself How Bitcoin Has Learned To Market Itself
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Adobe Stock
    Social Media Fuels Fragrance Sampling as Gen Z and Gen Alpha Seek Affordable Prestige
    Press Release 21 hours ago
    Robert and Bee Nee
    How a Global MBA Education Redefines Leadership Across Industries
    Press Release 21 hours ago
    Ian Tickle
    Freshworks Names Ian Tickle as Chief of Global Field Operations
    Press Release 22 hours ago
    Noble Peace Price
    Nobel Peace Prize Laureate President José Ramos-Horta Appointed As Honorary Adjunct Professor at Taylor’s University
    Press Release 22 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Adobe Stock
    Press Release

    Social Media Fuels Fragrance Sampling as Gen Z and Gen Alpha Seek Affordable Prestige

    21 hours ago
    Robert and Bee Nee
    Press Release

    How a Global MBA Education Redefines Leadership Across Industries

    21 hours ago
    Ian Tickle
    Press Release

    Freshworks Names Ian Tickle as Chief of Global Field Operations

    22 hours ago
    Noble Peace Price
    Press Release

    Nobel Peace Prize Laureate President José Ramos-Horta Appointed As Honorary Adjunct Professor at Taylor’s University

    22 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy