By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    10 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    10 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    11 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    8 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    8 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    8 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    9 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    8 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    9 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    9 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    4 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    4 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    4 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    7 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: 100 Young Changemakers Empowered to Drive Social Impact Across ASEAN in eYAA: Cohort 5
Share
Sign In
Notification Show More
Latest News
OH SOME Shop
Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
Press Release
Michael Komasinski_Criteo
Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025
Press Release
CPA Australia
CPA Australia welcomes tax reform debate but warns against burdening big business
Press Release
etiqa
Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth
Press Release
Emma Robbins - Chief Creative Officer Melbourne M+C Saatchi
M+C Saatchi boosts creative leadership with Emma Robbins appointed CCO, Melbourne
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > 100 Young Changemakers Empowered to Drive Social Impact Across ASEAN in eYAA: Cohort 5
Press Release

100 Young Changemakers Empowered to Drive Social Impact Across ASEAN in eYAA: Cohort 5

profile
Last updated: 2025/08/01 at 8:50 AM
MIA Editor
Share
9 Min Read
Asean foundation
SHARE

Leading up to the ASEAN Day celebration on 8 August 2025, Maybank Foundation and ASEAN Foundation officially welcomed 100 youth volunteers and representatives from 10 civil society organisations (CSOs) and social enterprises (SEs) from across Southeast Asia at the Opening Ceremony of the latest Regional Capacity Building Workshop for eMpowering Youths Across ASEAN (eYAA): Cohort 5, held at Chulalongkorn University in Bangkok, Thailand.

The 100 selected youth volunteers, aged 19 to 35, came from ten ASEAN Member States and they bring with them diverse backgrounds, fresh ideas, and a strong spirit of volunteerism. They are paired with local CSOs and SEs selected for their deep knowledge of local challenges and their ability to help guide the youth-led projects on the ground.

Held from 20 to 23 July, the workshop brought together passionate young changemakers and their paired CSOs/SEs to finalise 10 community-based projects that will soon be implemented in Cambodia, Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam, the newest country to join the programme. Building on online learning, the four-day regional gathering serves as a crucial space for participants to refine their community projects, learn from experts and alumni, and strengthen their collaboration skills, laying the groundwork for meaningful and lasting impact in the communities they are set to work in.

In his opening remarks, Tan Sri Dato’ Sri Ir. Zamzamzairani Mohd Isa, Chairman of Maybank Group and Maybank Foundation said “Maybank through the eYAA programme in collaboration with ASEAN Foundation, remains steadfast to drive social empowerment by enabling young changemakers to create real impact, foster unity across cultures and build a more inclusive and resilient ASEAN community. We firmly believe that when given the right tools to succeed, our youth can be a constructive force for development. The power of youth lies not only in doing something great but also in uncovering their full potential and courage, enabling them to achieve meaningful things for the future.”

“We are incredibly excited to continue this journey with Maybank Foundation,” said Dr. Piti Srisangnam, Executive Director of the ASEAN Foundation. “This programme reminds us that youth are not just future leaders—they are leading change today. Through eYAA, we are taking real steps toward achieving the ASEAN Community Vision 2045—a region where youth are at the centre of building a more inclusive, innovative, and resilient Southeast Asia.”

The 10 community-based projects are designed to reflect local needs within the selected ASEAN countries and fall under four key focus areas: community building, arts and culture, environmental diversity, and education. Each team will receive up to USD 25,000 in grant support, and the local CSOs and SEs will play a crucial role in ensuring the success of the projects.

One example is that Cohort 5’s youth volunteers will be involved in the “Youth EdXchange Programme” project by Fly Technology Agriculture Sdn Bhd in Kuching, Sarawak, Malaysia. The project will empower regional youths through Environmental Education (EE) and Sustainable Development Goals (SDGs) focused activities, including idea-thons, workshops, and school waste management systems. Collaborating with stakeholders, the project will also promote green practices, directly benefiting 1,563 individuals, including 50 youth, 1,500 students, 6 educators, and 8 organizational representatives, while reaching 1,000 others through more involvement from schools, universities, and stakeholders. By fostering practical sustainability education and cross-sector collaboration, the programme aims to build a new generation of ASEAN youth leaders equipped to drive regional change.

In addition, the “Seri Budaya” project by Yayasan Anak-anak Yatim Wardatul Jannah will also be implemented during Cohort 5. Located in Kota Damansara, Selangor, the project aims to uplift underserved youth while promoting traditional performing arts through bi-weekly dance classes, enrichment workshops, and public showcases. Following a successful pilot in 2024, where 85% of participants gained confidence and 90% expressed strong interest in continuing, the project now targets 500 direct youth beneficiaries. It engages over 1,500 others, including families, teachers, arts professionals, and local community members. By blending creative expression with mentorship and community engagement, “Seri Budaya” aims to inspire a new generation of cultural ambassadors and sustain Malaysia’s rich performing arts heritage.

The Regional Capacity Building Workshop of eYAA: Cohort 5 was attended by H.E. Dr. Lalivan Karnchanachari, Vice Minister for Foreign Affairs of the Kingdom of Thailand; Assistant Professor Dr. Sineenat Sermcheep, Executive Director of ASEAN Studies Centre; H.E. San Lwin, Deputy Secretary-General (DSG) of ASEAN for ASEAN Socio-Cultural Community (ASCC); H.E. Amb. Sitsangkhom Sisaketh, Chair of the Board of Trustees of the ASEAN Foundation and Permanent Representative of the Lao PDR to ASEAN; H.E. Amb. Sarah Al Bakri Devadason, Permanent Representative of Malaysia to ASEAN; H.E. Amb. Phantipha Iamsudha Ekarohit, Permanent Mission of the Kingdom of Thailand to ASEAN; Tan Sri Dato’ Sri Ir. Zamzamzairani Mohd Isa, Chairman of Maybank Group and Maybank Foundation; Datuk R. Karunakaran, Board of Trustees, Maybank; Puan Mazhatulshima Mohd Zahid, Group Chief Human Capital Officer, Maybank; Shahril Azuar Jimin, Group Chief Sustainability Officer, Maybank; Izlyn Ramli, Chief Executive Officer, Maybank Foundation; Surin Segar, Head, Group Tax and CFO Maybank Foundation; Dr. Areepong Bhoocha-Oom, Chairman, Maybank Securities Thailand; Henry Koh, Swee Ong, Chief Operating Officer, Maybank Securities Thailand; and Dr. Piti Srisangnam, Executive Director of the ASEAN Foundation.

Following the workshop, the youth volunteers will head to their assigned project sites—ten communities across six ASEAN countries. Over the course of two weeks, they will live and work alongside local communities, co-developing solutions and building lasting connections that strengthen ASEAN unity from the ground up.

Since its launch in 2018, the eYAA programme has empowered 382 youth volunteers, implemented 40 impactful community projects, and positively impacted more than 89,000 individuals across the region. Each year, the programme grows in reach and relevance, and with Viet Nam joining the list of project countries this year, eYAA continues to expand its footprint and deepen its impact where it’s needed most.

For instance, Zulfikar Dabby Anwar, an alumnus of Cohort 4, previously contributed to a waste management initiative during his service in Kuching, Sarawak, Malaysia. Today, he plays a leading role as one of the CSO representatives in a Cohort 5 project. His journey reflects the tangible impact of the eYAA programme in empowering youth to lead sustainable community development efforts, while fostering cross-border collaboration with diverse stakeholders.

At its core, eYAA is a people-centred initiative that directly contributes to the realisation of the ASEAN Socio-Cultural Community Blueprint 2025, particularly in building a more inclusive, sustainable, and resilient ASEAN Community. By equipping young people with the tools, experience, and networks to lead change, the programme positions ASEAN youth as the main drivers in advancing sustainable development and strengthening regional solidarity.

This shared vision is made possible through the close partnership between the ASEAN Foundation and Maybank, through Maybank Foundation. By supporting eYAA, Maybank Foundation reaffirms its commitment to sustainability and inclusive growth, providing a meaningful platform for nurturing young leaders who are ready to address socio-economic and developmental challenges across the region. The initiative is also aligned with Maybank’s mission to humanise financial services and supports one of its four key sustainability commitments: improving the lives of two million households across ASEAN by 2025.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok

Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025

CPA Australia welcomes tax reform debate but warns against burdening big business

Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth

M+C Saatchi boosts creative leadership with Emma Robbins appointed CCO, Melbourne

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: insight, malaysia, strategy

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    MIA Editor August 1, 2025 August 1, 2025
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article Adyen and Atlas partner to enable steady, scalable growth for Singapore’s F&B scene
    Next Article SBF Singapore Business Federation Deepens Support for Businesses Eyeing Latin America with Second LATAM Conference
    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    OH SOME Shop
    Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
    Press Release 18 hours ago
    Michael Komasinski_Criteo
    Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025
    Press Release 18 hours ago
    CPA Australia
    CPA Australia welcomes tax reform debate but warns against burdening big business
    Press Release 18 hours ago
    etiqa
    Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth
    Press Release 18 hours ago

    PropertyGuru

    property guru

    You Might also Like

    OH SOME Shop
    Press Release

    Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok

    18 hours ago
    Michael Komasinski_Criteo
    Press Release

    Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025

    18 hours ago
    CPA Australia
    Press Release

    CPA Australia welcomes tax reform debate but warns against burdening big business

    18 hours ago
    etiqa
    Press Release

    Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth

    18 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy