10 Digital Marketing Strategies for Healthcare Services During COVID-19 Pandemic

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Meta Description: Here are the ten digital marketing strategies you can use to create an effective online presence and help attract new patients during the COVID-19 pandemic.

As the COVID-19 pandemic sweeps across the globe, digital marketing strategies are becoming more and more critical for healthcare services. Amid all the chaos and uncertainty, it’s more important than ever to ensure that your customers know what you’re doing to keep them safe and healthy. Here are a few tips on making the most of your digital marketing during this time.

1. Increase website traffic with SEO tactics

One of the best ways to ensure that as many people see your website as possible during this time is to optimize it for search engine ranking. Ensure that your website is appropriately tagged with the correct keywords and that the content is relevant and up-to-date.

Additionally, increase your social media presence to ensure that potential customers know your services. Use your company’s Facebook page to post articles about COVID-19 care or even live stream yourself, providing tips and educational information.

2. Keep your website updated with current information

In addition to keeping your SEO in check, make sure to keep your website content updated with the latest information on COVID-19. This will help ensure visitors get the most accurate and relevant information possible.

Also, make sure that your website is mobile-friendly for all customers who are accessing it on their mobile devices.

3. Run a giveaway or contest

There are few things that people love more than free stuff! With the COVID-19 pandemic in full swing, it’s essential to keep your social media audience engaged and participating in a conversation with you.

A great way to do this is by running a giveaway on Facebook, Twitter, or Instagram, where users can sign up for a chance to win an incentive! This not only allows your social media followers to interact with you and feel like part of the company, but it also helps promote your brand and increase website traffic.

4. Utilize social media advertising

There are few things that reach as many people as possible as Facebook, Twitter, and Instagram ads. Utilize them to their full extent by running relevant ad campaigns to increase your website traffic while promoting your COVID-19 preparedness efforts. These ads can be explicitly run to specific demographics or areas to ensure that they get your information exactly when and where they need it.

5. Utilize social media influencers to push your content 

Influencer marketing is an excellent way to increase awareness of your brand during this time of uncertainty.

Social media influencers are some of the most popular people on the internet and for a good reason! When they recommend something on their blog or through social media, it tends to be seen by thousands (if not more) of people across the web. Partner up with well-known bloggers and influencers to gain more traction for your brand!

6. Offer customer service over social media

It’s no secret that people are more active on social media than ever before, especially during trying times like COVID-19. Make sure to keep an open line of communication with your customers, clients, and patients by keeping your social media up-to-date and available for crisis response.

Not only does this allow you to have a direct line of communication with your customers, but it also allows them to feel like they’re getting more personalized care. Whether that’s through Facebook messaging or offering over the phone via Twitter DMs, it’s essential to be as responsive as possible.

7. Keep messaging positive and engaging

One of the best things you can do during this time is to keep messaging positive, fun, and engaging. When people feel like they’re getting through to someone, they are more likely to engage in conversation with that person.

Be as detailed as you can with your posts, videos, and blogs to help customers feel more comfortable. You may also offer resources to your customers that may be helpful during the pandemic, such as a COVID-19 hotline or FAQs. And of course, don’t forget to have fun with it!

8. Utilize crowdsourcing to your benefit

Crowdsourcing is a powerful tool that you can utilize during COVID-19 to meet the needs of your customers and clients. By establishing a platform through which people from all over the world can communicate, share ideas, and unite together, you will be able to gather valuable information and insight on the pandemic and create better strategies for your healthcare company.

9. Participate in social media events

By participating in social media events, you will be able to connect with people who share common interests with you and see what is trending in the world of COVID-19 preparedness efforts. 

This is a great way to find out what others are doing and get inspired by the work of your peers! You can also make new connections this way and increase brand awareness.

More importantly, it is a great way to increase your social media following and to have fun with the pandemic!

10. Partner up with other healthcare organizations

By working together with other healthcare organizations, you will be able to collaborate on ideas, eliminate redundancies, and strengthen one another’s digital marketing strategies to better prepare for COVID-19. This is a must-do if you want to increase your chances of survival.

Some examples of collaboration you can do are hosting events together, contributing to one another’s blog posts, or creating videos about each other’s companies.

There you have it – the ten digital marketing strategies will help you meet the unique challenges brought on by COVID-19. There are many different ways to market your healthcare organization during this time, but it’s all about finding the most efficient ways to reach your customer base. It takes work and effort, but ultimately, it’s up to you and your company to help create the future of COVID-19!


As the COVID-19 pandemic continues to sweep across the globe, digital marketing is becoming more and more crucial than ever. Utilizing these helpful tips will allow you to engage your customers and ensure that they know how to stay healthy during this tumultuous time. Digital marketing strategies are extremely valuable for all types of companies, and healthcare services are no exception.

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