On Tuesday, Zomato CEO and Shark Tank India judge Deepinder Goyal unveiled India’s first ‘large order fleet’ designed specifically to cater to events and gatherings of up to 50 people.
This initiative introduces an all-electric fleet to improve delivery services for large groups, addressing a previously unmet need in Zomato’s offerings. Before this innovation, handling big orders involved multiple delivery agents, which often resulted in a less than optimal customer experience.
“Today, we are excited to introduce India’s first large order fleet, designed to handle all your large (group/party/event) orders with ease. This is an all-electric fleet, designed specifically to serve orders for a gathering of up to 50 people,” Goyal announced on X.
In another post on X, Goyal discussed the rationale behind this new fleet, explaining, “Such large orders were earlier served by multiple regular fleet delivery partners, and the customer experience wasn’t what we really aspired for… These new vehicles should solve most of the problems our customers face while placing large orders on Zomato.”
The introduction of the large order fleet is part of Zomato’s strategy to widen its market by accommodating more scenarios for food delivery.
Goyal mentioned that the fleet is still evolving, with future plans to include features like cooling compartments and hot boxes with temperature control to maintain the food’s quality and temperature. “The vehicles are still a ‘work in progress’,” he noted.
This announcement follows an earlier controversial initiative by Zomato to launch a ‘pure veg fleet’ for deliveries from vegetarian-only restaurants, which was met with criticism on social media. The company subsequently abandoned its plans for distinctive green uniforms and boxes following the backlash.
