Hoppr, a connected TV (CTV) platform delivering premium TV video inventory with a first-in-market guaranteed view, today announced a preferred partnership agreement with Yahoo Advertising in Singapore. In a strategic arrangement set to redefine the landscape of targeted advertising on CTV and Advanced Television (ATV) platforms in Singapore, Hoppr has selected the Yahoo Demand Side Platform (Yahoo DSP) as its preferred DSP partner in Singapore.
The partnership allows Yahoo’s global roster of advertisers to purchase precision-targeted video inventory on StarHub TV+, created and served by Hoppr’s patented technology, that delivers a guaranteed view on the largest screen in the home.
Together, Hoppr and Yahoo Advertising will deliver highly targeted advertising solutions tailored to the viewing preferences and behaviours of households in Singapore. The partnership marks a significant milestone in the evolution of targeted TV advertising and introduces a new era of advertising effectiveness using ATV technology. The level of precision achieved ensures that advertising messages are delivered to the most relevant household audiences, maximising the impact and effectiveness of each campaign.
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Kenneth Koh, Head of Commercial Sales, Southeast Asia at Yahoo, said, “Singapore is witnessing an emerging CTV landscape with exciting opportunities for advertisers to leverage as we bridge linear TV and online digital audiences. Our partnership with Hoppr delivers a unique and powerful CTV/ATV solution that allows advertisers to optimise and ensure efficiencies by reaching verified audiences glued to the big screen. On the Yahoo DSP advertisers can now plan, activate and measure premium CTV inventory within omnichannel campaigns.”
“Yahoo’s DSP makes it easy for the largest advertising companies and brands in the world to engage with us through programmatic”, commented Joe Prusz, CEO of Hoppr. “Every advertiser wonders if their TV ad was watched and, because of our patented tech, Hoppr is the only company globally that can deliver a guaranteed view of their commercial to advertisers. And it’s a view that’ll be actually consumed by an audience in its entirety. We live in a world full of daily distractions and Hoppr’s CTV platform is a saviour to advertisers that need their message to cut through to the consumer.”
“Advertisers shouldn’t focus on tracking their brand KPIs until they can guarantee that their commercials are actually seen. And seen on the biggest screen in the living room,” he added. “Both advertisers and consumers win when they see less, not more, advertising – as long as it’s more impactful and better targeted. At the end of the day, precision wins and precision is what Hoppr delivers.”
The partnership underscores the growing importance of behaviour-driven strategies in advertising. By delivering highly relevant messages to household audiences through advanced analytics and targeting capabilities, the effectiveness and efficiency of advertising campaigns is elevated. Hoppr and Yahoo are empowering advertisers to create more meaningful and personalised experiences for households in Singapore; driving higher engagement and conversion rates.
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