Xsolla, a leading global video game commerce company, announced new solutions and feature releases during their quarterly release week. Launching this week is their powerful flagship commerce offering, Pay Station, focused on providing a simple and customizable checkout experience for their Malaysian mobile developers. There are also two additional solutions to help developers begin their development journey and successfully manage the growth of their games post-launch.
Malaysian game developers can now benefit from Xsolla’s new Pay Station solution, which is trusted and used to process transactions in over 200 countries and accepts over 700 payment methods globally. As Malaysia is a major outsourcing player for the biggest international publishers, with a game market of US$786 million, Xsolla is creating new features for their mobile-centric solutions to help Malaysian mobile game developers stay ahead of the continuously evolving industry and generate more sales for their mobile game business.
“Xsolla is committed to providing best-in-class services and support for Malaysian mobile game developers to help them reach more players in more geographies,” said Chris Hewish, President of Xsolla. “As the mobile gaming industry evolves, we are staying ahead of the curve by offering unique features to our mobile solution that help our partners connect with consumers and market to them directly at a lower cost per transaction.”
Xsolla Pay Station
Xsolla’s Pay Station introduces significant updates to core functionality and is the only cross-platform branded payment experience for the video game industry. Features include an optimized user flow for an improved purchasing experience, a customizable user interface, streamlined mobile payments, and full support of mobile wallets worldwide.
Xsolla Pay Station delivers the only genuinely adaptive checkout experience for the video game industry and is especially tailored for mobile games. Purchasing and payment habits have significantly evolved. Customers are used to making purchases with their mobile devices and expect every aspect of their buying experience to be intuitive and straightforward. Payment solutions should meet customers’ needs, adapt to multiple platforms and devices, and match customers’ payment and branded expertise. Pay Station lets developers extend their branded checkout experience across platforms for their users, no matter their preferred payment device or method.
Xsolla Web Shop for Mobile Games
Xsolla’s popular mobile solution now provides more opportunities for mobile game developers to power up their marketing efforts and engage users directly by offering expanded bundles, personalized online store experiences, and unique promotions personalized to players worldwide.
As the mobile landscape continues to lead global gaming revenue, Xsolla Web Shop for Mobile Games has added new mechanics to help mobile developers effectively drive users to their branded pages.
- Expanded Bundles
Bundles of game keys, in-game items, or virtual currencies are a great way to provide additional value to players and incentivize larger purchases in the same transaction session.
- Personalized Storefront
Developers can now customize their online store for each user and provide a unique experience based on their preferences after login.
- Personalized Promotions
This feature expands on the existing Web Shop promotions tools to allow mobile developers to offer targeted promotions based on user behavior, preferences, and geography to their VIP users. Effectively delivers the individual user more personally compelling offers, thereby increasing digital goods and currency purchases as an integral part of their favorite mobile game experience.
Xsolla Multi-Platform Publishing
Xsolla Multi-Platform Publishing is an advanced set of features for mobile game developers to support mobile game delivery to PC and the web. With a custom, branded client app and a seamless one-click authentication tool, mobile game developers can reach new gamers at a lower acquisition cost while increasing player loyalty and LTV. By bringing their game to new platforms, developers can grow their revenue potential by monetizing their games in new geographies. With a larger set of payment options, developers are more likely to convert non-paying players into paying players in underserved markets.
- Expands the marketing funnel by generating new leads at a lower cost per install
- Increases awareness among players who prefer to play PC and web games
- Creates a more personalized and branded experience across each platform targeted for the game’s vast audience
- Converts more of the existing gamer base to paying players through preferred payment options not available in the app store
A new funding program, Xsolla Accelerator is now available for independent studios that seek games industry guidance and investment support early in their development cycle. Game developers can apply to educational programs led by industry mentors to help shape their game and content production and get the opportunity to receive a bridge fund of up to USD 100,000.00 to prepare them for the next stage of business valuations and investments. Accepted developers will also receive exclusive opportunities to connect with a global network of publishers and investors.
The ultimate goal of the Accelerator program is to help studios improve and move through the investment stages, starting from where they missed out on initial funding to where they can earn funding at the correct levels to build and launch a successful game.
Ready to accelerate your game development? Apply now for the education, mentorship, and funds to supercharge your game’s development and successful launch.
Whether you are a game developer willing to process payouts to user-generated content creators, an esports platform rewarding its players, or a marketplace, this new solution streamlines mass payouts to hundreds or thousands of individuals. Xsolla Payouts optimizes operating efficiency by managing multiple contracts with users and content creators, holding tax interviews, facilitating tax reporting, and providing the most accurate account balance calculations.
In addition to processing payouts, Xsolla takes care of the onboarding process, compliance, KYC, and tax reporting, which reduces the accounting and integration effort of contracting payment gateways, KYC providers, and tax vendors.
Xsolla’s solution is taking care of the global payment operations for payouts for developers, enabling creators to focus on what they do best – making great content.