What in general do you understand about sustainability? It basically means to reduce the impact and effect caused by toxic waste and various other elements that are affecting our environment. The treatment procedures carried on animals through which raw materials are obtained and then replacing it with vegan leather/plant-based derived alternatives in a recycled manner to maintain an ecological balance.
Sustainability is more than just making a statement; it is also about demonstrating your awareness of the environment as a whole. With the rise of eco-friendly products and locally produced labels, footwear no longer has to be only fashionable but also comfortable. Many fashion businesses have been seeking more sustainable production methods, investing in alternative fabrics, and becoming more transparent about how and where their products are manufactured since the last decade. The sustainable footwear brands’ main objective is to project their scalable steady growth as well as to merely become more visible and relevant in the market. They are cost-efficient for brands as well as customers, thus making a good deal for both parties.
There has been a huge growth of ‘green consumers’ in India and their purchasing behaviour is majorly influenced by the brand’s claim of recyclability and the ingredients used to make it and also how adversely it affects the environment. Many footwear companies are investing in CSR activities. Sustainable footwear helps to reduce waste dumped in landfills, reduces the consumption of water in the process of manufacture, saves electricity, lowers the emission of poisonous CO2, and saves animals from cruel slaughter.
Because of this new fad over people adapting Vegan culture and the world’s moving towards genuine growth by promoting vegan products from various industries such as Beauty, Fashion, etc. Luxury brands often are seen promoting animal print leather in the name of chic fashion elements and are now shifting towards producing Vegan leather materials and accessories.
Vegan culture promotes sustainability and the idea of reducing, reusing and recycling various products. Solecraft, a homegrown sustainable footwear brand, has introduced an all-new durable concept of first-ever sweat-resistant charcoal shoes. Made with the best Japanese bamboo charcoal, premium Australian Merino wool, and plant-based recycled coffee grounds oil, this product was designed in “Milan” and created in India.
You can choose recycled footwear in a wide range of sizes, shapes, designs, and varieties. They also have fancy-looking recycled designer wear. There are sliders, shoes, sneakers, sandals, heels, wedges, and other footwear options. You can also select them based on the materials used to make the footwear, such as fabrics.
It is extremely rare to hear of a shoe brand creating something wonderful out of a simple basic ingredient such as charcoal. Solecraft is the first startup in the world to employ charcoal in shoes which are best for absorbing perspiration. Customers who choose conscious footwear must consider not only materials but also production, from distribution and packaging to support fair labour policies.
Just like, #VocalForLocal campaigns are being promoted by various brands under the name Made In India products. Sustainability was once considered a luxury for some, but thanks to homegrown brands, it has become more accessible to all.
Even when it comes to aesthetics, footwear has now become a stylish component of weddings, so why not choose a shoe that is also sustainable? By being a trend creator rather than a follower, choose labels that are beneficial for the environment as it is important to give back to nature as well.
So, let’s be more mindful about our purchases and with smaller steps we hope to make bigger changes and make a significant influence in the environment.
