By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    5 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    5 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    5 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    5 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    5 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    5 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    5 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    1 year ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    1 year ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    1 year ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    10 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    10 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    11 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    12 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Asean countries
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    5 months ago
    Carine Chin
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    5 months ago
    April Tayson, Regional VP INSEAU at Adjust
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    5 months ago
    Latest News
    Exclusive Interview : Marketing In Asia with April Tayson
    2 weeks ago
    Exclusive Interview: Adeline Lim, CMO & Head of Commercial Excellence at Menarini Asia-Pacific, Shares Insights with Marketing in Asia
    4 weeks ago
    Exclusive Interview: Twilio’s Sam Richardson Talks Brand Communications with Marketing in Asia
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    5 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    10 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    12 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    12 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    7 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    7 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    7 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    10 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Which Asian Country Googles Beer the Most?
Share
Sign In
Notification Show More
Latest News
Midnight In The War room
Semperis Announces Midnight in the War Room
Press Release
Google Cloud
Google Cloud Unveils Gemini Enterprise, the Industry’s Most Comprehensive Agentic AI Platform and New Front Door for AI Agents in the Workplace
Press Release
SquareX
SquareX Research Shows AI Browsers Falling Prey to OAuth Attacks, Malware Downloads and Malicious Link Distribution
Press Release
Mastercard
Marketing in Asia interview with Johann Suchon, Senior Vice President, Loyalty Solutions, Asia Pacific at Mastercard APAC Brands Must Rewire Loyalty for a Real-Time Economy
Press Release
coursera
Coursera App in ChatGPT Goes Live in Malaysia, Bringing Trusted Learning into Everyday Conversation 
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Which Asian Country Googles Beer the Most?
News

Which Asian Country Googles Beer the Most?

profile
Last updated: 2020/08/07 at 12:00 AM
iPrice
Share
6 Min Read
which-asian-country-googles-beer-the-most?
SHARE

It’s International Beer Day and countries in Asia seem to be thirsty for a beer this year – well, at least on Google. With numerous government-implemented social distancing measures in place, people flock online to buy their wants and essentials. Unsurprisingly, many of them search for beer online, especially those in countries with stricter or longer lockdowns. 

A study by iPrice Group indicates which countries among Southeast Asia, Hong Kong, and Taiwan google beer the most (in English and local languages), and it reveals the beer brands that dominate each market. Taking each country’s reach on Google into consideration, which is the number of the population that uses the search engine, the e-commerce aggregator recorded each one’s search volume. 

Singapore, Hong Kong, and the Philippines are the thirstiest (online) among them all 

Singapore recorded to have the most search volume percentage on beer. Their total Google searches from the first half of 2020 accounts for 3.9% of the country’s reach. Contrary to the 2017 Straits Times article, which claimed that the island city-state’s people drank the least, they seem to be the most interested in the alcoholic beverage online.  This goes to show that their stringent laws on alcohol consumption do not affect Singaporeans’ online behavior. 

Hong Kong, a country that didn’t even experience a lockdown, comes in second. Their searches for half the year account for 3.6% of the country’s reach on Google. On the contrary, the Philippines, who has been on lockdown since March, comes close with 3.3% of its reach. It makes sense for the developing country to have an increase of Google searches on beer this year since strict liquor bans and movement control measures were mandated. There was even a 69% increase in online searches for beer in March, right when the lockdown was implemented. 

Surprisingly, Malaysia is not at the end of the spectrum. Even with a big portion of its population not being allowed to drink alcohol due to religious laws, its search volume for the year accounts for 2.6% of the population, even more so than Taiwan’s (2.3%), where the drinking culture is more open and prominent. However, this could be attributed to Taiwan’s early containment of the virus, which consequently doesn’t call for a strict lockdown. 

Indonesia, Vietnam, and Thailand googled beer the least

Nightlife hotspots, Thailand and Vietnam, surprisingly rank 6th and 7th respectively in their search volume on beer. iPrice hypothesizes that the Thai and Vietnamese don’t find the need to google beer online since beer is quite easily accessible in both countries. Moreover, Vietnam hardly had any lockdown measures due to its great job in containing the virus early on. Thailand was also praised to handle the virus’ containment as well. 

Expectedly, Indonesia googled beer the least among all the aforementioned countries. Since most of the population is Islamic, which doesn’t condone alcohol consumption at all, they are quite discouraged to do so. Additionally, Indonesia never experienced any strict lockdowns like some of its neighbors despite having a high number of coronavirus cases.

Beer brands that dominate the market

Dutch pale lager beer, Heineken, is the most popular beer brand in the eight listed countries. It appears as part of the top three in each individual country’s search volumes, except Hong Kong’s. It’s safe to say that its efforts in investing in breweries and marketing across Asia have paid off. It is followed by the top Japanese beer, Asahi, which is pretty popular among Asian countries for its dry and light qualities that are best enjoyed with Japanese food. 

Western beers, Hoegaarden, Carlsberg, and Budweiser all come in as the third most searched beers. All three have the same search volume estimates. The first homegrown beer brand that appears on the top is Singaporean beer, Tiger. Filipino beers, San Miguel and Red Horse are also pretty popular among Asians. San Miguel is well-known for its quality and affordable price while Red Horse is known for its unusually strong alcohol content. 

iPrice also notes that some countries are quite loyal to their local beers. In countries like Taiwan, Vietnam, Singapore, and the Philippines, one or more of their local beers made it to the country’s top three most sought after beers. Thailand, Hong Kong, and Indonesia, however, do not search for their local beers as much as foreign brands. 

You Might Also Like

Google Cloud Unveils Gemini Enterprise, the Industry’s Most Comprehensive Agentic AI Platform and New Front Door for AI Agents in the Workplace

SquareX Research Shows AI Browsers Falling Prey to OAuth Attacks, Malware Downloads and Malicious Link Distribution

Marketing in Asia interview with Johann Suchon, Senior Vice President, Loyalty Solutions, Asia Pacific at Mastercard APAC Brands Must Rewire Loyalty for a Real-Time Economy

Justin Drape Launches CREATIVITY & COMMERCE: A New Global Practice Bridging Ideas and Impact

Exclusive Interview : Marketing In Asia with April Tayson

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: insight

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    iPrice August 7, 2020 August 7, 2020
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By iPrice
    Follow:
    iPrice curates highly insightful data that are unique and unbiased in the world of tech, e-commerce, and online retail by providing data-rich, interactive, and media-specific targeted content that varies from the latest tech trends to the top e-players in Southeast Asia. They also provide high-quality country-specific insights and data on seven markets, namely Singapore, Hong Kong, Vietnam, Thailand, Indonesia, Malaysia, and the Philippines. Through collaborations with data partners such as App Annie Intelligence, SimilarWeb, and Parcel Perform, iPrice has been featured on numerous prominent publications including South China Morning Post, Bloomberg, Motley Fool, Nasdaq, IGN, and Tech Crunch, to name a few.
    Previous Article islamic-economy-entrepreneurs-join-hands-to-host-islamic-fintech-week-2020 Islamic Economy Entrepreneurs Join Hands To Host Islamic FinTech Week 2020
    Next Article get-to-know-dhawal-shah,-co-founder-of-2stallions Get To Know Dhawal Shah, Co-Founder Of 2Stallions
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Midnight In The War room
    Semperis Announces Midnight in the War Room
    Press Release 4 days ago
    Google Cloud
    Google Cloud Unveils Gemini Enterprise, the Industry’s Most Comprehensive Agentic AI Platform and New Front Door for AI Agents in the Workplace
    Press Release 2 weeks ago
    SquareX
    SquareX Research Shows AI Browsers Falling Prey to OAuth Attacks, Malware Downloads and Malicious Link Distribution
    Press Release 2 weeks ago
    Mastercard
    Marketing in Asia interview with Johann Suchon, Senior Vice President, Loyalty Solutions, Asia Pacific at Mastercard APAC Brands Must Rewire Loyalty for a Real-Time Economy
    Press Release 2 weeks ago

    PropertyGuru

    property guru

    You Might also Like

    Google Cloud
    Press Release

    Google Cloud Unveils Gemini Enterprise, the Industry’s Most Comprehensive Agentic AI Platform and New Front Door for AI Agents in the Workplace

    2 weeks ago
    SquareX
    Press Release

    SquareX Research Shows AI Browsers Falling Prey to OAuth Attacks, Malware Downloads and Malicious Link Distribution

    2 weeks ago
    Mastercard
    Press Release

    Marketing in Asia interview with Johann Suchon, Senior Vice President, Loyalty Solutions, Asia Pacific at Mastercard APAC Brands Must Rewire Loyalty for a Real-Time Economy

    2 weeks ago
    Justin
    Press Release

    Justin Drape Launches CREATIVITY & COMMERCE: A New Global Practice Bridging Ideas and Impact

    2 weeks ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy