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Marketing In Asia > Blog > Business > News > Technology > WhatsApp Backups: Google Drive’s New Quota Policy
BusinessNewsTechnology

WhatsApp Backups: Google Drive’s New Quota Policy

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Last updated: 2023/11/15 at 5:45 PM
vaibhav khobragade
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WhatsApp has announced that chat history backups on Google Drive will count towards users’ Google account cloud storage quota starting December 2023. This policy, initially affecting beta users, will gradually extend to all Android users in the following year. This article explores the policy’s implications and global implications.

For years, WhatsApp users have enjoyed the convenience of backing up their chats to Google Drive without worrying about storage limits. This was made possible by a special arrangement between WhatsApp and Google, where these backups did not count towards the Google Drive storage quota. However, this will change as the new policy rolls out, marking the end of unlimited free backups for WhatsApp users.

Navigating the New Storage Limits

With personal Google accounts offering only 15GB of free storage, shared across Gmail, Drive, and Photos, users will need to be more strategic about their storage usage. This change is particularly impactful for those who heavily rely on Google’s cloud services for various needs. To assist users, Google has integrated storage management tools, enabling them to easily identify and delete large or unnecessary files. Additionally, within WhatsApp, users can manage their storage by removing items that they do not wish to include in future backups.

Exploring Alternatives and Solutions

Image Source: Google

For users who find themselves nearing their storage limit, Google One emerges as a viable solution. This subscription service offers additional storage starting at $2 a month for 100GB. In a bid to ease the transition, Google plans to offer limited one-time promotions for Google One, targeting eligible users. These promotions could provide a cushion for users as they adjust to the new storage constraints.

A Comparative Look at Other Platforms

It’s interesting to note that this change brings WhatsApp’s policy on Android in line with Apple’s iOS, where WhatsApp chat backups have always counted towards the iCloud storage quota. iOS users receive 5GB of free iCloud storage, with additional space available for purchase. This alignment across platforms indicates a broader trend towards more standardized cloud storage policies.

The Impact on Google Workspace Accounts

For now, the policy change does not affect Google Workspace subscription accounts. These accounts, often used for business and educational purposes, will continue to operate under their existing storage policies. This distinction ensures that professional or academic users will not face immediate changes in their cloud storage management.

Enhancing User Experience with New Features

In addition to the storage policy update, Google has introduced new features to enhance user experience and security. For instance, the dark web report for Google One subscribers provides an added layer of security, scanning the dark web for personal user information and alerting users of potential privacy risks.

The Future of WhatsApp Chat Transfers

An interesting development alongside these changes is the ability for users to transfer their WhatsApp chat history and media to a new phone without relying on backup or cloud services. This feature, which operates via a QR code, simplifies the process of moving chats to a new device, offering a seamless transition for users switching phones.

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    vaibhav khobragade November 15, 2023 November 15, 2023
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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