By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 weeks ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Ways To Lose Your Intended Target Audience
Share
Sign In
Notification Show More
Latest News
Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
Press Release
Vijay Kumar
Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
Press Release
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Press Release
stop food waste
LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
Press Release
Cris Tan
Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
Advertising Interviews Marketing
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Trends > Ways To Lose Your Intended Target Audience
Trends

Ways To Lose Your Intended Target Audience

profile
Last updated: 2020/07/20 at 12:00 AM
Kartina Rosli
Share
9 Min Read
ways-to-lose-your-intended-target-audience
SHARE

During consultation meetings with my clients, I often notice the enthusiasm and excitement as they share about their products and services. However, when asked if they have identified a specific target audience, some are very clear about who they are while a small number either say, “not really” or “anyone out there.” 

Image via Giphy

This is not an unusual situation. Many businesses fail to meet their sales or get business leads precisely because they have not given enough thought on their specific target audience. Of course some people may ask why some companies are able to target anyone. Well, the answer my friend, is because they have built their brand over a long period of time and well, you haven’t. To quote Peter F Drucker, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

The question is then – why do we need a target audience for our campaigns? Can’t we just fire the cannon (issue a mass press release or create social media advertisement) and aim to reach multiple groups of people as possible? The short answer is you can, but you may also have the perfect recipe of losing them altogether. Having a specific target audience will help us to craft our communication messages to the specific audience.

In this article, I will share how to identify our target audience and the chances of you losing your intended customers if you don’t go through this process.

Let’s start with the obvious. What is a target audience? A target audience is a group of people who may be interested in your product and service. They are usually grouped by similar demographics, socialgraphics, behaviour, geography, and psychographic. 

For example, if you are a boutique PR agency, one possible target audience will be those who are looking at small, cost-effective, possibly ad hoc and short term PR campaigns. If you are an early childhood education consultancy offering literacy programmes, then your target could possibly be parents of young children aged between five to nine years old who need help getting their children to read and write. When you are able to identify your target audience, it makes your communication messages easier to craft. 

Image via Giphy

Once you have identified your target audience, then comes the question of why do you need them? It is simple. My teenage daughter is easily sold on K-Pop albums. She would troll the album reviews or read articles relating to the K-Pop stars online and trust several influencers who rave about the new song, new dance moves or even news of their favourite pop stars before making a purchase.

When you are clear about your target audience, you know your products and services will appeal to them. It will also make it easier for you to craft your press release, blog articles, stories and advertisements targeted precisely at this group of audience. When running a social media advertisement, knowing the demographics and their habits including purchasing power can help you develop a better ad set. Of course, this requires you to do a bit of snooping and research. 

Image via Tenor

There are several ways to identify your target audience. One is to collect data from your website analytics. Notice your website visitors profile such as profession, gender, geographic locations and sections of your website they tend to visit more often. If you have a social media channel, observe similar patterns from your connections who engage with your content. You can also observe their pain points and issues they engage and discuss. Your competitor is also a good source. If you are offering similar products or services, check out their clients list and start your marketing campaign by targeting similar demographics. 

Next, we address the question of whether having more than one target audience is okay. Going back to the K-Pop example earlier, while my teenage daughter is one target audience, I know of many of my friends in their 40s who are crazy over K-Pop stars as well. So yes, you can definitely have more than one target audience. The thing to note is that your messages need to differ or tweaked to appeal to this age group.

Similarly, when you have more than one product, and you want to appeal to multiple audiences is possible. However, you need more effort in producing various communication materials to meet the needs of the varied target audience. I would suggest however, that every PR and marketing campaign has their own set target audience and communications set for different audiences for better performance.

After you have done a thorough research of your target audience, you can develop an audience persona statement for your target. For example, for my agency, our persona statement is: 

“Our target audience consist of new and seasoned small business owners and entrepreneurs, specifically in the early education sector, home businesses, health and lifestyle business and family food business who are between the age of 30 to 60, in Singapore and Malaysia, who needs an extended PR and marketing arm to help promote and raise their brand visibility on both traditional and new media.

Our cost-effective and no-frills pricing and professional team can help our busy clients meet their campaign needs without burning a hole in their pocket.”

Image via Giphy

Of course, for every campaign, you will need to test it and see if it works. Evaluate it on different fronts and see what needs to change to meet the marketing goals. It is also common to not meet your goals at the first and second try. That is where you probably need to adjust some of the attributes and communication messages and make it better. Some of the things you can look out for are:

  1. Do the contents and images resonate with your clients? 
  2. Are the target audience engaging by asking questions and bringing in leads and conversions?
  3. Do they go to your website and act on your “Call to Actions.”
  4. Are the website, social media statistics, ad sets and outcomes giving any insights or meeting your expectations?
Image via Giphy

Once we are able to get some answers from these questions, we can start analysing them. Apply these new found results and re-set your target audience for better campaign results. With changing trends and technology, customer habits change and thus, we have to always reassess the communication messages to fit them at the right time. You can either do a regular review of your campaign results every three, six or 12 months.  

Remember that by having a targeted specific audience, it will help you focus your marketing campaign. It will also allow you to focus on the right group at any one time and achieve better outcomes. If you find it a little challenging on identifying a target audience, consider the above steps or engage a marketing agency to help you identify and work on better results for your campaigns.

On a similar note, there are also many digital and marketing training companies who provide in-depth knowledge on how to  identify your target audience for specific campaigns. 

You Might Also Like

How conversational commerce benefits marketers

Pepsi Surprises Japanese Tennis Star Yosuke Watanuki with Limited Edition Box After Viral Winning Match Moment

Maximising Loyalty ROI: A Guide for Retail Marketers

Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers

foodpanda Malaysia and Bolt collaborate to offer special ride-hailing perks for pandapro users

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: marketing, marketing campaign

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Kartina Rosli July 20, 2020 July 20, 2020
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Kartina Rosli
    Follow:
    Kartina is Marketing In Asia's Editor for Singapore. She is also the Founder of Tin Communications. A media specialist with over 20 years of experience in both public and private sectors, she helps SMEs grow their business through strategic media and marketing plans.
    Previous Article the-awful-truth-about-marketing The Awful Truth About Marketing
    Next Article tips-tips-menjalankan-temubual-atas-talian Tips-Tips Menjalankan Temubual Atas Talian
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
    Press Release 1 day ago
    Vijay Kumar
    Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
    Press Release 2 days ago
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Press Release 2 days ago
    stop food waste
    LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Sangeeta Mudnal
    BrandingMarketing

    How conversational commerce benefits marketers

    2 weeks ago
    Japanese Tennis Star Yosuke Watanuki with Limited Edition Box After Viral Winning Match Moment
    Press Release

    Pepsi Surprises Japanese Tennis Star Yosuke Watanuki with Limited Edition Box After Viral Winning Match Moment

    1 month ago
    market mall retail photo
    Marketing

    Maximising Loyalty ROI: A Guide for Retail Marketers

    2 months ago
    Jonathan_Reeve_Headshot
    EducationExpertsOpinionSociety

    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers

    2 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy