Reduces time spent on meetings and team coordination by 30%
Warrix, a Thai sportswear company, has teamed up with Salesforce to bring people and processes together on Slack.
Founded in 2013 by Wisan Wanasuksrisakul, Warrix has emerged as a reputable Thai sportswear company, renowned for manufacturing Thailand’s National Football Team jerseys. Combining Thai craftsmanship and expertise in product development with an understanding of evolving customer needs, the company has since expanded into the science, health, and sports lifestyle sectors.
With the company’s growing footprint, Warrix experienced difficulties in tracking information and coordinating team efforts across the organisation, leading to inefficiencies. Leveraging Slack has allowed the company to integrate communication and work processes into one platform.
“Slack has transformed how we work. With a single, secure conversational interface for work, our employees across teams and locations can share critical information faster and collaborate more closely,” said Wisan Wanasuksrisakul, Chief Executive Officer of Warrix. “Slack’s ability to integrate seamlessly with other enterprise systems has also been a great value add, in line with our vision to establish scalable processes across the company.”
Creating a more connected and efficient workforce
Since Warrix started using Slack, Warrix has observed that there have been significant improvements in team collaboration and communication efficiency. Previously, employees spent a lot of time in meetings and coordinating via email. With Slack, the time spent on these activities has been reduced by 30%. The Marketing and Sales teams have also reported a positive impact; as they frequently collaborate with other departments to track the status of campaigns and adjust strategies in real-time, the arrival of Slack has made this process much faster.
The company has also seen a noticeable improvement in data management and, as a result, customer communication.
Warrix’s Slack journey came about thanks to a collaboration between Salesforce and I&I Group (iiG), who were asked to analyse the company’s needs and determine how Slack could connect with existing systems like the company’s ERP and Data Hub to ensure seamless collaboration. At every step of the implementation, the Salesforce and iiG teams have developed a plan and conducted training sessions for employees at all levels to ensure they can use Slack effectively.
“In today’s fast-paced business environment, efficient communication and cross-functional collaboration are key for business success. With Slack, Warrix is not only bringing employees and teams together in real-time but also streamlining complex workflows to drive greater productivity,” said Thitirat Tongtavorn, Country Leader of Salesforce Thailand. “We’re excited to continue partnering with Warrix to deliver enhanced employee and customer experiences as they grow their business in Thailand and internationally.”
“We’re proud to support Warrix in creating a cohesive communication platform for employees as part of the company’s transformation journey,” said Somchai Mekhasuwanroj, Chief Executive Officer of I&I Group Public Company Limited. “This project exemplifies our commitment to helping companies leverage technology to enhance their competitiveness and drive sustainable growth in the digital era, while underscoring our strong partnership with Salesforce.”
Looking to the future: Using AI to uncover customer insights and improve customer support
To remain agile and responsive to market changes, Warrix has invested in a data-driven transformation project to overhaul internal systems. As part of this, the company plans to implement AI at critical touchpoints in its business operations to help make decisions and perform routine tasks.
One of the potential use cases is leveraging AI to analyse data from various communication channels on Slack to detect customer trends and preferences. The company is also developing an AI Chatbot for customer support, enabling them to respond to customer needs more swiftly and accurately.
More Information
- Explore Slack’s Business Solutions
- Increase performance and productivity with Slack Enterprise
- Learn more about Slack AI
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About Warrix
Warrix is a Thai Sport – Health – Active & Lifestyle brand offering a wide range of sportswear and equipment designed for both exercise and everyday use. Catering to athletes, sports fans, health enthusiasts, young people, and professionals, Warrix aims to fit seamlessly into various lifestyles. Beyond apparel, Warrix provides sports-related health services, including physical therapy clinics (Physiotherapy & Performance Studio), sports science centres (Warrix Run Hub), and fitness and nutrition consulting (Fit Junction). The brand also actively participates in lifestyle events, from organising running events to sponsoring sports competitions and music festivals, while continuously expanding its product range to meet diverse customer needs. For more information, visit www.warrix.co.th.
About Salesforce
Salesforce is a global CRM, powered by AI technology and capabilities, where Humans with agents drive customer success together. Through Agentforce, our suite of customizable agents and tools, Salesforce brings autonomous agents, unified data, analytics, and Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way. Learn more at www.salesforce.com.
About Slack
Slack is the AI-powered platform for work that unlocks your organisation’s full potential with AI, data and CRM.
Learn more at www.salesforce.com/slack.
About iiG
I&I Group Public Company Limited (iiG), a digital and technology consulting firm in Thailand, offers comprehensive technology solutions. These cover back-office and front-office systems as well as customer touchpoints, including Customer Relationship Management (CRM), Customer Experience Management (CEM), Digital Marketing, Enterprise Resource Planning (ERP), Business Spend Management (BSM), Business Data Analysis and Management, Digital Insurance Products and Solutions Development, Software Development, Human Resource Management, and IT Outsourcing. These solutions aim to drive sustainable growth for business organisations.
For more information, visit www.ii.co.th.
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