Multi award-winning independent PR agency, W in Singapore, has added McLaren Singapore and Pagani of Singapore to its client roster, bolstering its social media portfolio after securing a year-long retainer with Eurokars Supersports.
The remit will see W revamp the social media strategy and enhance content creation for the brands’ Facebook and Instagram platforms, with the goal of deepening engagement among the fans of the drive. Leveraging W’s expertise in curating, capturing and designing impactful and engaging content that enhances the brand’s positioning, W’s efforts quickly reaped results.
In the three months since the partnership began, W has grown McLaren Singapore’s Instagram account by close to a thousand followers and increased overall engagement rates by 56.4%. The surge in social media growth has helped spur the online presence of Eurokars Supersports, leading to a 20-fold increase in clickthrough to the McLaren Singapore website.
Jolin Ng, General Manager at W in Singapore, said “Social media is an incredibly important touchpoint to engage with new and existing fans, and we’re thrilled to partner with McLaren and Pagani to power up their presence in this space. Beyond elevating the quality of visual content, we’re also focused on transforming the brands’ socials into a platform for building rapport and resonance with the community of supercar fans through inspiring brand storytelling, crowd-sourcing of photos and interactive content formats.”
Warren Johnson, Founder, W Communications, added, “The automotive industry is fast-growing and with an incredibly passionate community, presenting myriad of opportunities for growth. We are pleased to welcome McLaren and Pagani to our ever-growing portfolio of influential partners and look forward to working alongside the team in driving the brand to greater heights.”
Playing an integral role to the partnership, Chong Kah Wei, Managing Director at Eurokars Supersports, highlighted, “We are thrilled to have an agency partner who is equal parts creative and agile enough to build and grow our social presence for McLaren and Pagani. We believe that W’s expertise in creative storytelling and discerning eye for captivating visual content will enhance the presence of our brands within the local market.”
Eurokars Group manages dealerships for multiple brands at the forefront of the global automotive industry– such as Pagani, McLaren and Rolls Royce – just to name a few. The multiple industry accolades that the group has been awarded is testament to the group’s commitment to quality, excellence, and customer satisfaction.
The Asian headquarters of W, one of the UK’s most awarded creative communications agencies, W in Singapore is partner to some of the most influential brands in the world and in Asia, including Hilton, Impossible Foods, Wyndham Hotels & Resorts, Marks & Spencer, Moët Hennessy & Diageo and more.
Stay tuned to McLaren Singapore and Pagani of Singapore on Instagram for more of W’s work.
About W
Founded in 2009, W is an award-winning global PR and social media agency with more than 200 people spanning across London, Edinburgh, Amsterdam, New York and Singapore. Independently owned and free-thinking in outlook, with a true understanding of what it takes to cut through in the dynamic and diverse commercial environment, W offers a full suite of marketing and communications services across the globe. At the intersection of consumers, commerce and culture, W merges global expertise with local insights to offer the very best work to deliver bottom line business results. For more information, visit www.wcommunications.sg.
For more information, please contact:
Jolin Ng
General Manager, W Communications Singapore
jolin@wcommunications.sg
