Visit Abu Dhabi’s latest tourism campaign, Find Your Pace with Chris & Elsa. The campaign masterfully intertwines adventure, humor, and blockbuster-level visual effects, showcasing the enchanting cultural and natural diversity of the Middle East.
Starring Hollywood’s beloved couple Chris and Elsa Hemsworth, this cinematic marvel was directed by Australian filmmaker Justin McMillan and brought to life by award-winning creative studio Heckler, led by creative director Cody Amos.
Behind the Scenes: Bringing Blockbuster Vision to Life
A Collaboration of Excellence
Peppered with larrikin humor, the campaign was no ordinary ad shoot. It demanded Hollywood-grade VFX and intensive planning, all executed during a whirlwind three-day shoot across stunning Middle Eastern locales. Heckler’s Sydney and Singapore-based studios rose to the occasion, creating a CGI particle monster that’s as imposing as it is awe-inspiring.
Director Justin McMillan highlights the importance of a cohesive, experienced team.
“I have a long history working with Heckler and there is a real sense of comfort and camaraderie knowing you have experienced people on your team that have your back and can deliver to a world-class standard.”
The Creative Spark: Designing the CGI Monster
Creative director Cody Amos reflects on the challenges and creativity required for the project:
“This was a fun whirlwind of a project. I suddenly found myself on set with movie stars talking about what sort of particle creature could chase people and make them jump off a building.”
Drawing inspiration from iconic blockbusters like Fantastic Beasts and Spiderman, Amos crafted a CGI creation that feels “alive but ambiguous,” perfectly blending with the narrative’s fast-paced tone.
Also Read: Discover Singapore’s Vibrancy with OPPO Singapore’s #Find24HourMiracle Photo Contest
A Triumph for the Team
The campaign wrapped with Heckler executive producer Will Alexander praising the camaraderie and shared passion of the team.
“We go that extra mile – wanting the very best for the project and for each other. That’s awesome for the client as they get to share in that collective spirit and experience, which definitely shows up on screen.”
This collaboration stands as a testament to what can be achieved when top-notch talent converges to create something extraordinary.
The Final Word
The Find Your Pace with Chris & Elsa campaign is more than just a tourism ad; it’s a cinematic spectacle that brings together the magic of storytelling, the wonders of Abu Dhabi, and the brilliance of world-class creatives.
