Use Blogs Together With Paid Ads For A Holistic Marketing Strategy

Businesses with established local service areas thrive from a holistic marketing strategy that incorporates both conventional and digital media. Most businesses today can and should utilize both aspects of the current marketing spectrum; digital and traditional. Local, service-based enterprises reap the rewards of a more optimized sales pipeline and a more stable bottom line when they understand and apply the best of both worlds. This is why holistic marketing strategies are so vital in this day and age.

The holistic marketing model is founded on Aristotle’s theory of holism, which can be translated as “the whole is greater than the sum of its parts.” In terms of theory, this idea is far from modern, and marketers have only recently begun to apply it to marketing. A corporation, according to this definition, is not a collection of departments that should function independently. Instead, all of the company’s sections and divisions should work for the same objective, and marketing should be a part of it all. Marketing, according to the holistic marketing philosophy, is an important aspect in which everybody in an organization should be involved.

The importance of search engine optimization (SEO) for internet marketing cannot be overstated. This is because 89 per cent of consumers begin their search with a search engine and search accounts for 39 per cent of customer acquisition. Search engine optimization, on the other hand, is a digital marketing tool that should not be seen as a stand-alone part of a comprehensive internet marketing strategy.

Here are a few related components that comprise the vast arsenal of holistic marketing:

Integrated Marketing

One way to describe integrated marketing is the use of a seamless experience for consumers through the use of many marketing aspects running concurrently. Brands incorporate digital marketing tools and social media in conjunction with other orthodox tactics in advertising, public relations or direct marketing to push a full frontal and integrated effort of communicating their business to customers.

This type of marketing is linked to the previously described unified message that a company sends to its customers. This approach ensures that all aspects of a company’s communications operate together, including divisions and employees responsible for paid, earned, and owned media.

Paid Media – Search Engine Marketing (SEM)

Paid media refers to advertising that you pay for, such as pay-per-click and influencer marketing. The items you receive from your clients, such as ratings and feedback, are referred to as earned media. Owned media refers to the media that you own, such as your website and social media accounts.

Perhaps you need assistance with Google Ads to buy space on the first page of Google Search but aren’t sure where to begin. It makes no difference whether you have a large budget, are using Google Ads Grant funds, or are using a much more conservative ad spend to ensure your money isn’t wasted. These all constitute some form of paid media. Among them, Search Engine Marketing (SEM) has become a prominent way to utilize ad budget and rank higher up in search pages. 

Organic SEO is still a very vital and relevant part of the internet marketing picture, but SEM has gained popularity due to its effectiveness in boosting ranks fast and easy (at a price).

Social Media Marketing

Every business realizes that getting a social media presence on the right platform will give them the competitive edge they need. Your target group is almost certainly on one of the many channels available, and you want to reach them.

Digitally advanced customers want to be able to find you on different channels. According to studies, customers prefer to communicate with businesses through social media platforms rather than by calling. Creating, optimizing, and retaining your brand on social media sites is an important part of any digital marketing and long-term growth plan, regardless of industry.

Customer relations, organic SERP rating, and improved revenue have all been shown to benefit from an integrated social media marketing strategy. These platforms enable the company to create and distribute content that adds value and demonstrates knowledge in previously unthinkable ways.

It’s not enough to have a social media presence. Don’t get me wrong: social media is the latest word of mouth. It’s all about being social on social media. You must create content that will keep your audience interested.

Social Media Advertising

Posting on social media sometimes isn’t enough to expand your audience. Many social media sites have the potential to become a “pay-to-play” environment. Understanding a social platform’s ad network and how to better use it, similar to Search Engine Marketing, will give you the boost you need to catch the attention currency.

Boosting tweets, creating hyper-targeted advertisements based on location, demographics, preferences (and so on), and even personalized ad production based on personal goals are all examples of social media advertising (brand recognition, lead generation, website traffic). When your digital marketing partner knows your objectives, they will make the best recommendation for you.

Content Copywriting

Copywriting is depicted somewhat like working with a piece of paper and a pencil. Users and search engines alike might be unable to grasp your business’s advantages if you don’t have enough content. Strategic SEO copywriting can be important when it comes to achieving your website’s objectives.

Blogging

When it comes to SEO, blogs are incredibly useful. They provide long-form content with specific keywords, which helps the company define itself as an industry thought leader and can be used as pillar content to identify your industry expertise. With fresh content, they can also help you improve your search engine performance organically.

A holistic marketing strategy encapsulates most of these components, mixing paid and organic options for the best possible outcome. Building up your company blog is a great way to improve your organic traction, while paid ads push outreach capacity to greater heights. When done right, the incorporation of both can do wonders for your bottom line.